Delta’s Flight Museum in Atlanta leans into “Taking Flight,” a tech-forward pre-show that has won major digital awards

Delta Air Lines is putting fresh focus on a centerpiece experience at its Flight Museum in Atlanta, positioning “Taking Flight” as the starting point for visitors who want an aviation-history immersion that begins before the exhibits. The company described the museum’s summer appeal as a climate-friendly alternative to the heat, with an emphasis on interactive exploration and behind-the-scenes storytelling for guests of all ages.

At the heart of the visit, Delta says Taking Flight is an award-winning pre-show that sets the stage for what visitors will discover inside the museum. Delta’s description ties the experience to multiple major recognitions in digital storytelling and production, including a Vega Digital Awards Gold, along with honors reported from the Telly Awards and the Communicator Awards.

Delta attributes Taking Flight’s creative approach to a partnership with Blue Telescope, a creative agency. The company’s account describes the production as combining motion graphics, archival footage, music, and narration by Delta flight attendant Jeanie Brady, with the goal of making Delta’s story feel personal rather than purely informational.

Delta also included a quote from Nina Thomas, director of Exhibits and Public Programs, saying the work has been recognized but that the stronger reward is watching visitors experience it in person each day. Thomas characterized the pre-show as something that “sets the tone” for a museum visit that connects people to Delta’s story in a meaningful way.

After the pre-show, Delta says the museum opens into a broader set of attractions, including interactive exhibits, historic aircraft, and “behind-the-scenes insights” into the airline’s century-long journey. The company frames the experience as a blend of hands-on learning and access to aviation history, with options for families, aviation enthusiasts, and visitors who want an indoor experience.

Delta’s release also pointed to operational details for planning a trip, noting that visitors should check current hours, including select extended Mondays. The company directed guests to the museum’s website for schedules.

From a business and brand perspective, the museum and its pre-show illustrate how airlines are using physical experiences to extend brand storytelling beyond the flight itself. For Delta, a museum tied to its long-running aviation heritage can function as a public-facing platform that reinforces brand identity and culture while providing a destination that is not dependent on ticket demand.

The focus on Taking Flight specifically underscores a trend in museum design toward integrating media, narrative pacing, and interactive elements. Delta’s description of motion graphics, archival material, and narrated storytelling suggests the airline is treating the visitor journey as a staged product experience, where the entry moment is engineered to capture attention and set expectations for the rest of the visit.

As with most corporate releases, Delta did not provide details such as the dates of the awards, the audience size reached, or any measurable impact on museum attendance or related brand metrics. The company also did not disclose costs, capacity constraints, or whether Taking Flight is continuously updated based on visitor feedback.

Looking ahead, visitors are likely to watch for whether Delta continues to expand the museum’s narrative and interactive offerings, and whether future recognitions build on the company’s emphasis on digital craft at the museum level. For those planning summer trips, the near-term variable to monitor remains the museum’s published hours and any further programming changes around extended days.