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76® becomes San Francisco 49ers’ Official Fuel Sponsor, adding new fan activations at Levi’s Stadium
The Apex Times

THE APEX TIMES

Sports/The Apex Times/Oct 15, 12:42 PM EDT

76® becomes San Francisco 49ers’ Official Fuel Sponsor, adding new fan activations at Levi’s Stadium

The partnership with the NFL team extends the 76® “Ball Structure” presence near the Amp Squad and includes a Bay Area promotion for fans during the season.

By The Apex Times Newsroom1 min readAI-assisted Apex article

The San Francisco 49ers and 76® announced a multi-year partnership designed to enhance the gameday experience at Levi’s Stadium and across the Bay Area. As part of the agreement, 76® will serve as the team’s Official Fuel Sponsor.

One of the centerpiece elements is the “Ball Structure” installation connected to the 49ers Amp Squad, which the team says has been placed next to the Amp Squad DJ stage on the main concourse. The setup includes an LED video display and feature content tied to the brand’s “GO GO GO” campaign, plus QR-code moments that give fans a chance to win exclusive prizes.

49ers officials framed the installation as a way to translate 76® branding into the in-stadium atmosphere before, during and after games. The release also describes 76®’s existing on-game branding footprint, including the Ball spinning and 76®-branded signage lighting up at several points in the gameday flow, from pregame warmups through the Amp Squad.

The partnership also includes a season-long promotion aimed at Bay Area drivers. The 49ers say eligible fans who fuel up at participating local 76® stations during the NFL season can enter to win VIP gameday rewards, including VIP stadium access, field passes and official team merchandise.

Why It Matters

  • It deepens corporate branding inside Levi’s Stadium, strengthening the in-game identity around the 49ers’ Amp Squad atmosphere.
  • The “fan engagement” mechanics, including QR codes and a season promotion, provide an off-the-field pathway to get supporters into stadium experiences.
  • As an Official Fuel Sponsor, 76® moves from a visible activation sponsor to a more prominent category sponsorship tied to gameday branding and local retail partnerships.
  • The deal suggests the 49ers are continuing to treat stadium experience as a core part of their home-field differentiation.

Sources

Key Facts

  • The San Francisco 49ers and 76® agreed to a multi-year partnership focused on enhancing the gameday experience.
  • Under the deal, 76® becomes the 49ers’ Official Fuel Sponsor.
  • 76® says its rotating Ball Structure and LED display have been installed next to the Amp Squad DJ stage on the main concourse.
  • The Ball Structure includes dynamic content and QR codes for prize-entry engagement.
  • The teams also announced a 76® San Francisco 49ers VIP Gameday Experience promotion tied to fuel purchases at participating local 76® stations during the NFL season.
  • The release connects the activation to 76®’s “GO GO GO” campaign theme of momentum and everyday journeys.