Abramorama acquires North American distribution rights to Jennifer Siebel Newsom’s “Miss Representation: Rise Up”

Abramorama has acquired North American distribution rights to “Miss Representation: Rise Up,” a documentary directed by Jennifer Siebel Newsom that examines what the filmmakers describe as backlash against women in the age of AI, social media and rising misogyny, Deadline reported in an exclusive announcement on Aug. 31.

According to the report, Abramorama plans to launch the film with a premiere at IFC Center in New York City on Oct. 22. The distributor also said it intends to follow the event with a rollout to theaters, expanding the documentary beyond the premiere engagement.

The acquisition places the documentary within a release plan that begins with a major New York screening venue, a common strategy for timed theatrical expansion in the independent film market. For audiences, the first stop at IFC Center provides an early public viewing window before any wider theater schedule begins.

The project is associated with Siebel Newsom’s documentary work, and the film’s stated focus is on how online platforms and emerging technologies shape public discourse about women and influence how criticism, harassment and attention are directed in digital spaces. The report characterizes the documentary as a response to the social media environment and the effects of AI-era attention dynamics.

Deadline’s account describes the movie as part of a broader conversation about gender and public representation, framing the film around backlash that the creators link to both social media behavior and the wider cultural environment the documentary says is becoming more hostile toward women.

Abramorama’s role in the deal centers on distribution, setting the terms for how the film is marketed and exhibited in North America, including the timing from the Oct. 22 premiere into later theater showings. The report does not provide additional details on the number of theaters, the duration of the run, or release dates beyond the premiere.

No conflicting or competing distribution arrangements were cited in the report. The next concrete step for the film is the Oct. 22 IFC Center premiere, followed by the distributor’s planned move into a wider theatrical release.