Alphabet’s Google launches Pixel Tag, a Find Hub tracker for keys, wallets and luggage

Google has introduced Pixel Tag, its first dedicated “finder tag” designed to help consumers track everyday items like keys, wallets and luggage when they go missing. The device, made for attachment to personal belongings, is set to go on sale November 11 at the Google Store, with pricing that starts at $29 for a single tag and $99 for a four-pack.

Pixel Tag is built around Google’s Find Hub network, which the company says enables “precision finding” when a user’s phone is nearby and can also tap into a larger Android device ecosystem when a tag is out of Bluetooth range. Google positions the approach as both fast and secure, including features intended to protect location data while supporting item recovery through end-to-end encryption.

On the hardware side, Pixel Tag includes a speaker that can play a sound to help locate the tag within Bluetooth range. It also adds a reverse-finding function, with a button on the tag that can ring a nearby phone so users can find their device. Google says the casing is stainless steel and engineered to resist flexing and cracking, and it carries an IP67 water- and dust-resistance rating.

For “precision finding,” Google says Pixel Tag uses Ultra-Wideband with Bluetooth Channel Sounding to provide visual distance and directional cues, intended to guide a user to the tag’s location even if it is under items such as laundry or between cushions. Google also describes additional software alerts, including “left behind” notifications intended to prompt users if they appear to be leaving an item behind.

Battery life is a centerpiece of the product pitch. Google says Pixel Tag is rated for up to one year of battery life, based on everyday usage patterns that include playing the sound and using Precision Finding. The company also says customers can replace the battery themselves. The company further states that battery life can vary with usage, environmental conditions, and factors including the replacement battery manufacturer.

The setup is designed to be quick for Android users. Google says Pixel Tag pairs by bringing it close to an Android device running Android 9 or newer, after a battery tab is pulled. Pairing is done via Fast Pair, and users can name tags using an item category or a custom label in the Find Hub app. Google adds that Pixel Tag can be shared with up to 10 people, targeting households or shared travel items.

Google says the tracking interface centers on the Find Hub app, where users can view items on a map. If an item is within Bluetooth range, Pixel Tag can be rung from the phone. For more targeted guidance, Google says Ultra-Wideband enables directional and distance cues. If the tag is out of range, the company says Find Hub can use what it calls the “massive network of over one billion Android devices” to help locate lost belongings.

Pixel Tag is positioned to integrate across Google’s device lineup. Google says users can locate and ring the tag from a Pixel Watch using the Find Hub app or a browser, and that Pixel Buds can be used to ask Gemini to ring the tag. Google also states compatibility requirements, including that Precision Finding requires a compatible Android device with Ultra-Wideband support, and that distance limitations from the paired device apply.

Google also includes several caveats around durability and the limits of the system. The company notes that IP67 compliance is based on conditions at the time the device leaves the factory and that water, dust and tumble or drop resistance may diminish or be lost over time due to wear, repairs, disassembly or damage; it also says liquid damage voids warranty and drops are not covered. On functionality, Google says alert timing and effectiveness depend on network connectivity and device settings, and it specifies that the Android device must support Bluetooth 6.0 for the tag to work.