Amazon is in talks to buy AI startup Decart in a deal reportedly valued near $7 billion

Amazon is reportedly in talks to acquire AI startup Decart in a deal that could be valued at about $7 billion, according to a report carried by Yahoo Finance.

The story describes the transaction as an acquisition effort rather than a partnership, framing it as part of Amazon’s effort to deepen its artificial intelligence capabilities. The report did not provide additional deal terms beyond the headline valuation figure.

For investors, the news comes as Amazon’s stock has been moving in a relatively tight band in recent months. The same report cites Amazon’s stock price at $262.5 as of Oct. 9, along with a 52-week high of $287 and a quoted analyst stock price target of $332, though those figures are not tied in the article to any specific analyst reaction to the Decart talks.

The acquisition focus matters because AI capabilities have become a key lever for cloud and enterprise technology spending. Amazon, through its AWS business, sells cloud infrastructure and services to companies that increasingly want AI tooling, model hosting, and related data services. Buying a specialized AI startup could be a faster path than building certain capabilities internally, particularly if the startup has proprietary technology or a technical team well-aligned with Amazon’s cloud offerings.

Still, it is not clear from the reported negotiations what Decart does in specific terms, whether it is targeting enterprise customers directly or selling components that can be integrated into larger platforms, or how the technology would be packaged within Amazon’s cloud services. The report also does not state whether the $7 billion figure reflects an expected purchase price, a range being discussed, or other deal economics.

There is also no disclosure in the report about timing, expected regulatory steps, or how Amazon would fund the acquisition. In large acquisitions, funding structure and deal timing often matter for near-term financial planning, but those elements were not described.

What Amazon does provide publicly tends to be limited to broader strategic messaging, with acquisition-specific detail typically coming later through company announcements, regulatory filings, or confirmed investor communications. As of this report, the Decart acquisition is still characterized as negotiations, not a completed transaction.

Investors and market watchers will likely focus on whether Amazon confirms the talks, clarifies deal terms, and explains how Decart’s technology would fit into AWS or other parts of the Amazon ecosystem. The next key question is whether the company offers guidance on integration plans or any impact on future spending and product roadmaps.