Amazon MGM Studios executive Ludovic Attal exits brand partnerships role, becomes President at Israel’s Sipur

Ludovic Attal, an executive at Amazon MGM Studios, has exited his brand partnerships role and has been named President of Sipur, an Israel-based studio company, according to Deadline. Attal’s move comes as the company prepares for a new leadership structure at the level of its chief executive office and as industry partners look to how Sipur’s slate and production operations may be managed under its new president.

Deadline reports that Attal will take over as President from the late Michael Peter Schmidt. Schmidt was described as a co-founder of Red Arrow Studios and died last year, leaving the position open for succession and prompting a transition in Sipur’s top leadership.

In his previous post, Attal worked in brand partnerships at Amazon MGM Studios, a role that typically sits at the intersection of studio marketing, commercial deals, and collaboration with consumer brands tied to film and television titles. Deadline did not provide additional details in its report about the specific scope of Attal’s prior duties beyond the brand partnerships function.

The appointment places Attal in a senior position at Sipur, which Deadline characterized as the studio he is now leading. Deadline also tied the timing of the announcement to earlier changes in Sipur’s ownership or governance, saying Attal joined nearly a year after Shari Redstone invested in the company and became Chair.

Deadline’s report frames the leadership change as part of a broader phase of transition for Sipur following Redstone’s investment and assumption of the chair role. With Attal stepping into the presidency nearly a year after that governance shift, the company’s internal and external production relationships may be expected to align with its new leadership direction.

A spokesperson for Sipur or Amazon MGM Studios was not included in the information provided to this desk. The report also did not specify the start date for Attal’s presidency beyond the publication date of the announcement, or whether any additional executive appointments are planned alongside the leadership change.

Sipur’s selection of Attal follows the vacancy created by Schmidt’s death, according to Deadline. The company will now operate with a new president at a time when media studios and production companies are balancing rights management, distribution relationships, and commercial tie-ins with brands, areas where Attal’s background in studio partnerships could carry operational relevance.