THE APEX TIMES
Amazon Prime Video sets 2027 return for Clarkson’s Farm with “Jeremy Grows a Car”
A new Clarkson’s Farm special will bring Jeremy Clarkson and his Diddly Squat Farm crew back to Prime Video in 2027, with help from legendary car designer Ian Callum.
Amazon has announced that a new Clarkson’s Farm special, titled “Jeremy Grows a Car,” is coming to Prime Video in 2027, extending the popular UK reality-and-adventure format into a fresh automotive challenge.
The special centers on Jeremy Clarkson’s attempt to grow and build a car using produce from his farm, Diddly Squat Farm. The premise turns everyday farming constraints into the raw material for a technical, high-stakes project, positioning the show as both agriculture storytelling and a build-off.
Amazon says the production will also draw on automotive design expertise from Ian Callum, describing him as helping to redesign a Jaguar for the special. Callum, widely recognized for his design work in the auto industry, brings an industry lens to a format that typically mixes practical problem-solving with Clarkson’s off-kilter humor.
The announcement arrives as Amazon uses its Prime Video slate to keep seasonal momentum across multiple audiences, pairing established franchises with new content arcs. Alongside “Jeremy Grows a Car,” Amazon previewed other Prime Video titles, including “Love Me Love Me 2” and “Love Me Love Me 3,” each coming in 2027 as sequels to the romantic drama series.
Amazon also pointed to “Apocalypse Z: New World,” a post-apocalyptic action sequel arriving on Prime Video on October 30. The juxtaposition of a new Clarkson’s Farm special and a specific release date for “Apocalypse Z: New World” underscores the company’s push to balance evergreen brand favorites with clearly scheduled premieres.
In entertainment-industry terms, Clarkson’s Farm occupies a durable niche for Amazon Prime Video: a show that draws viewers through personality-driven storytelling while grounding its plots in tangible, filmed-at-location activities. By framing an auto build as an outgrowth of farm life, the streamer is leaning into a “localized reality” formula, where the setting is not just backdrop but part of the challenge.
The inclusion of Ian Callum and the mention of redesigning a Jaguar add another layer to the hybrid approach. It suggests the special will aim to satisfy both audiences who tune in for observational comedy and viewers who expect more conventional build authenticity and engineering detail.
For Amazon, the business value of such specials is that they can function as event programming, helping lift engagement around a recognizable IP without requiring audiences to abandon the core appeal of the brand. Clarkson’s Farm has already built familiarity, and “Jeremy Grows a Car” gives Amazon room to test a new premise while keeping the same central figure and farm environment.
What remains unreported in Amazon’s announcement is how long the special will be, whether it will be a single episode or multiple parts, and what specific farming inputs will be used in the construction process. Amazon also did not outline the scope of the Jaguar redesign, such as which elements will change or how much of the project will focus on design, engineering, and fabrication versus storytelling about sourcing materials.
Viewers may want to watch for additional Prime Video announcements tied to production details, release timing, and marketing materials closer to the 2027 launch. Amazon’s broader strategy, as reflected by the same announcement, also indicates it will continue to use sequel pipelines in major drama franchises and schedule tentpole genre titles to maintain year-round attention on its platform.
Why It Matters
- Prime Video’s 2027 addition indicates Amazon is continuing to extend successful, personality-led franchises rather than rotating to entirely new formats each season.
- By combining farming content with a car-build premise and a named automotive designer, the special illustrates Amazon’s appetite for “hybrid” event entertainment that can attract multiple viewer types.
- The announcement reflects a wider scheduling approach that pairs longer-horizon sequel development with genre titles that have specific premiere dates.
- If “Jeremy Grows a Car” delivers on its build concept, it could strengthen Clarkson’s Farm as more than a comedy staple, turning it into a recurring event brand.
Sources
Key Facts
- Amazon announced “Jeremy Grows a Car: A Clarkson’s Farm Special” will arrive on Prime Video in 2027.
- The special follows Jeremy Clarkson as he attempts to grow and build a car using produce from Diddly Squat Farm.
- Amazon said legendary car designer Ian Callum is helping redesign a Jaguar for the special.
- Amazon also highlighted other Prime Video sequels, including “Love Me Love Me 2” and “Love Me Love Me 3,” both coming in 2027.
- Amazon pointed to “Apocalypse Z: New World,” arriving on Prime Video on October 30.
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