Amazon’s Prime Day streaming add-ons including Apple TV Channels, Paramount+ and Starz marked for steep discounts, through June 26

Amazon is promoting discounted add-on streaming subscriptions as part of Prime Day, directing viewers to deals that include channel options marketed through Apple TV Channels and standalone services such as Paramount+ and Starz, Billboard reported June 19. The promotion is positioned around Prime Day pricing for popular subscription offerings, aimed at households looking to add or switch streaming services temporarily.

Billboard said the Prime Day streaming discounts can reach “up to 93%” off, but did not specify exact discount levels for each channel in the information provided. The retailer’s promotion is described as covering “popular add-on channels,” indicating the deals apply to subscription access sold through Amazon’s Prime Day event rather than a one-time rental or purchase.

The report also said the discounts are time-limited. Billboard stated that the streaming channel offers expire on Friday, June 26, meaning customers would need to complete any subscription selection by that date to receive the advertised Prime Day pricing.

Prime Day streaming deals typically intersect with how consumers manage monthly entertainment budgets, since subscription prices can vary by service tier and length of commitment. In this case, the promotion is framed around a short window during which multiple channels can be priced lower than their usual levels, giving viewers a limited-time opportunity to trial or maintain services at a reduced cost.

For broadcasters and content distributors, Prime Day also represents a commercial moment tied to audience acquisition. Bundled or add-on channel promotion can influence which services viewers choose to keep after discounts end, depending on renewal terms and ongoing monthly costs, though Billboard’s report did not detail renewal pricing or cancellation terms in the provided material.

Viewers considering the Prime Day offers were directed by Billboard to Amazon’s Prime Day streaming deal pages, where discounts are tied to the event timeline. With the promotion set to end June 26, customers who plan to subscribe through the Prime Day window would need to review service terms, including how and when billing changes once the promotional period ends.

Separately, the report’s framing of major brands such as Paramount+ and Starz reflects how streaming rights and distribution have increasingly moved toward marketplace-driven add-ons, including options delivered through Apple TV Channels. That distribution approach can streamline consumer access across platforms, but it can also add layers of billing, since the purchase and service management may be handled through a retailer interface rather than only inside each channel’s standalone app.