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AMD shares jump after Turing says it is adopting AMD AI GPUs
The Apex Times

THE APEX TIMES

Business/The Apex Times/Jul 6, 3:45 PM EDT

AMD shares jump after Turing says it is adopting AMD AI GPUs

The chipmaker’s stock rose in early trading as a Japanese self-driving startup disclosed it is using AMD-powered AI hardware and said it has also received investment from AMD’s venture arm.

By The Apex Times Newsroom2 min readAI-assisted Apex article

Shares of Advanced Micro Devices Inc. rose sharply in morning trading, gaining about 9% after news that Japan-based autonomous driving startup Turing began using AMD’s AI GPUs and received investment tied to AMD’s venture activities.

According to the report driving the move, Turing previously relied on Nvidia hardware for AI work, and the startup now runs a portion of its AI training on AMD systems. The article said Turing uses AMD GPUs for roughly 10% of its AI training, framing the shift as a way to reduce costs in a market where AI compute expenses remain a central concern.

The announcement adds to a competitive theme in the AI chip industry. With multiple suppliers pushing into data-center and AI workloads, AMD’s ability to win or expand deployments with machine-learning customers can influence how investors think about near-term demand for AI accelerators.

The stock reaction also appears to reflect expectations set by Wall Street analysts in recent research notes. The article cited two price-target increases, including a Wells Fargo target raised to $615 on June 30, and a Cantor Fitzgerald target increased to $700, with both comments tied to server-CPU and broader AI-semiconductor cycle optimism.

Beyond individual customer wins and analyst calls, trading in AMD and other semiconductor names has been sensitive to swings in sentiment about AI infrastructure spending. In the same coverage, the prior weakness in the group was linked to questions about whether large cloud providers can sustain high levels of AI investment and what return on those spend investors expect.

Still, details in the market post left key questions unanswered. The report did not provide the size of Turing’s GPU deployment, the commercial terms of the arrangement, or the time horizon for the AMD hardware use, and it did not specify whether the investment was structured as equity, a strategic financing, or another form of participation.

For investors watching AMD, the near-term focus is likely to remain on whether “customer win” news like this translates into measurable revenue momentum and whether AMD can keep expanding adoption in AI training and, potentially, inference workloads.

The next checkpoint will be whether AMD or Turing follow up with more concrete disclosure, such as contract scale, performance results, or additional customer references that help investors separate a one-off pilot from a durable shift in compute purchasing.

Why It Matters

  • A disclosed hardware adoption by an AI-training customer can quickly affect how investors price AMD’s AI accelerator competitiveness, even without financial disclosure.
  • Replacing or supplementing a rival (such as Nvidia) is a announcement that customers may be seeking more than one supplier for performance and cost reasons.
  • Analyst target changes can amplify market moves when they align with news flow on demand for AI compute hardware.
  • If similar announcements continue, they can strengthen the market’s view of AMD’s pipeline in AI accelerators and data-center CPUs.

Sources

Key Facts

  • AMD shares rose about 9.2% in morning trading on July 6, 2026.
  • Japanese self-driving startup Turing said it started using AMD AI GPUs.
  • The same coverage said Turing also received investment from AMD’s venture capital arm.
  • The report estimated Turing runs about 10% of its AI training on AMD hardware.
  • The article framed the move as a cost-lowering step versus Turing’s prior reliance on Nvidia.
  • The coverage cited recent analyst price-target increases, including Wells Fargo to $615 and Cantor Fitzgerald to $700.

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AMD shares jump after Turing says it is adopting AMD AI GPUs | The Apex Times