Apple highlights iPad Pro and iPhone Pro Max on Cappadocia runway for fashion designer Bünyamin Aydın

Apple is using a fashion project in Turkey to spotlight how its iPad Pro and iPhone Pro Max hardware can serve as a creative production pipeline, from early design work to high-end video capture. The project is built around a landmark runway event in Cappadocia for Bünyamin Aydın’s Les Benjamins, celebrating 15 years of the Istanbul-based lifestyle brand and presented through a short film shot for Apple’s channels.

In the company’s account, Aydın’s “From Earth to Sky” brings together Anatolian heritage, avant-garde design, and 1970s rock ’n’ roll influences, framed by a futuristic palette. The show, Apple says, was staged above Rose Valley as neon-colored hot-air balloons rose against a landscape described as resembling Mars. Apple also tied the creative direction to three native flowers Aydın encountered there, including spiky green Echinops, pink trumpet-like blooms, and wild yellow tulips.

Apple credits iPad Pro as the central workstation for Aydın’s workflow while traveling. The company says Aydın assembled photographs, fabric references, and early designs using the Freeform app on iPad Pro and then shared evolving mood boards with his team rather than handing over only finished concepts. It also describes multitasking on iPad Pro as part of the day-to-day process, with Aydın working on sketching in Procreate, consulting travel photos, and researching local flora in Safari while exported files continued in the background.

For sketching and iterative design, Apple highlights Apple Pencil Pro. The company says Aydın used the stylus’ hover feature to preview strokes before drawing, and described the device’s squeeze, double-tap, and eraser controls as building “muscle memory” that helped him move quickly through variations. Apple also points to low latency, saying it made the experience feel more responsive during the creative process.

The runway visuals also required design work that translated to physics and flight engineering. Apple says Aydın collaborated with Pasha Balloons, described as a Cappadocia hot-air balloon pioneer, by sending sketches to the balloon team so they could validate engineering feasibility. Apple adds that the technical drawings were returned to Aydın for review and refinement inside Procreate, where his team designed a single balloon structure and then rapidly duplicated, modified, and redrew it until three final forms emerged.

Apple’s story describes the technical hardware choices used to capture the fashion event. It says French filmmaker Neels Castillon shot the production on iPhone 18 Pro Max, including a 48MP Fusion Main camera with a variable aperture designed to support filming in low light before narrowing as sunrise progresses. Apple also describes in-production controls such as histogram and white balance to keep the look consistent across multiple cameras as the sky color shifts.

To move the camera through the sky while fitting large balloons into frame, Apple says Castillon used custom-built drones, with each carrying two iPhone 18 Pro Max models featuring 48MP Fusion Ultra Wide cameras. Apple also says the team shot 4K 120 fps footage for cinematic slow motion and used a slower shutter speed to create painterly motion blur during faster drone passes. For post-production flexibility, Apple says Castillon used ProRes RAW, and highlighted what it calls accurate tone reproduction on iPad Pro for color work.

The production also connected iPhone capture to editing and review using Apple’s MacBook Pro. Apple says that as drone feeds arrived at Castillon’s control center, he synchronized content on location and then reviewed footage and made selections on a MacBook Pro with an M4 Max chip, referencing its nano-texture display to reduce glare in direct sunlight. Apple adds that Castillon also used iPhone 18 Pro Max stills with texture and grain controls via Photographic Styles 3.

The company’s account does not provide any commercial results or marketing performance metrics tied to the campaign, and it does not quantify the time saved, cost implications, or specific technical benchmarks for device performance beyond a personal comparison from Aydın. It also does not disclose whether Apple negotiated any paid media placement, although it notes the video’s release timing on Apple’s social channels. As with many product-focused creative case studies, the main value for business readers is the demonstration of an end-to-end workflow rather than measurable business impact.