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Apple TV to stream first major pro sports event shot on iPhone 17 Pro
The Apex Times

THE APEX TIMES

Business/The Apex Times/Jun 6, 10:53 PM EDT

Apple TV to stream first major pro sports event shot on iPhone 17 Pro

Apple said a special MLS match on May 23 will be captured on iPhone 17 Pro, marking a first for a major live professional sports broadcast shot on the device.

By The Apex Times Newsroom1 min readAI-assisted Apex article

Apple said Apple TV will air a special Major League Soccer match on May 23 that was filmed using iPhone 17 Pro cameras. The company described it as the first major live professional sports event shot on an iPhone.

The announcement came through Apple Newsroom, which framed the broadcast as a showcase for the company’s camera hardware and live-production capabilities.

Apple did not, in the supplied signal, detail the full production setup or say whether the match would be distributed beyond Apple TV.

The event appears intended to demonstrate the iPhone’s usefulness in a demanding live-sports setting, where image quality, stability and low-light performance can matter as much as hardware specs.

Why It Matters

  • It gives Apple a high-visibility proof point for the iPhone’s camera system in a live broadcast environment.
  • The move ties Apple’s device marketing more tightly to its media and streaming business.
  • If the production is well received, it could support future uses of iPhone hardware in professional filming and event coverage.

Sources

Key Facts

  • Source: Apple Newsroom, an official company release.
  • Apple TV will present a special MLS match on May 23.
  • Apple said the match was captured on iPhone 17 Pro.
  • The company described it as the first major live professional sports event shot on an iPhone.

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FTC and 22 states sue Amazon, alleging inflated prices in online ads scheme

The Federal Trade Commission and a coalition of states filed a lawsuit accusing Amazon of misleading advertising customers and defrauding them through inflated ad pricing. Amazon has not been found liable, and the company’s response was not included in the announcement referenced by the reporting.

FTC and 22 states sue Amazon, alleging inflated prices in online ads scheme
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Apple TV to stream first major pro sports event shot on iPhone 17 Pro | The Apex Times