AppsFlyer secures more than $1 billion in Series E funding led by Moloco, with participation from Google, Meta and Unity

AppsFlyer has raised more than $1 billion in a new funding round, Axios reported on June 22, citing people familiar with the financing. The round, described as a Series E, values the company at $2.7 billion on a post-money basis, according to the report.

Axios said the financing included investments from Moloco and participation from several well-known technology and advertising-adjacent names: Google, Meta, and Unity. Those backers reflect continued capital interest in ad measurement and performance technology used by companies that market apps and mobile experiences.

The reported valuation places AppsFlyer in a high-growth funding category, where investors are betting that the economics of mobile advertising and app promotion continue to reward vendors that can help advertisers and developers measure and optimize spending.

For Meta, participation in a funding round like this aligns with the broader business emphasis on ad performance, where measurement and attribution tools can influence how advertisers allocate budgets across channels. For Google, involvement also indicates continued interest in the mobile advertising stack, even as the industry navigates shifting privacy and data-use rules.

Moloco’s role is notable because the company has long positioned itself around performance advertising technology. A Series E involving a performance-focused investor can be read as a vote that measurement and optimization tooling remains a priority for ad spend across mobile platforms.

Unity’s participation ties into the developer ecosystem angle. Unity supplies tools used to build games and interactive content, and its involvement suggests that it may want exposure to companies that serve the advertising and user-acquisition side of the broader mobile and gaming market.

While the financing headline is clear, details that would typically matter to investors are not provided in the reporting summarized here. The company’s disclosed use of proceeds, the specific size of each investor’s stake, and whether any senior debt or other instruments were included were not included in the information available for this write-up.

As the market digests the round, the main question for AppsFlyer will be how quickly it can translate the funding into product development, customer growth, and retention. The next observable markers are typically additional customer wins, pricing changes, or any further disclosures about new capabilities tied to the company’s go-to-market strategy.