Bank of America rolls out new client tools for referrals, payment planning and credit monitoring

Bank of America said it is rolling out three new tools for clients that are designed to strengthen loyalty rewards, make it easier to manage certain large purchases, and simplify access to credit monitoring. The features, announced June 10, target day-to-day customer needs inside the bank’s digital channels rather than new account products or changes to underwriting.

The first tool, labeled Refer-a-Friend, is aimed at rewarding existing customers for bringing in new clients. While Bank of America did not spell out in the announcement details such as eligibility rules or the reward structure in the information available here, the program is positioned as a loyalty and acquisition lever that operates through the bank’s existing customer base.

The second feature, described as a Custom Pay Plan, is intended to give clients “greater flexibility” when managing payments tied to larger purchases. The concept suggests customers may be able to break or tailor payments rather than using a standard billing approach, although the announcement as reflected in the available reporting does not provide specific plan terms, time horizons, or how the option is offered at checkout or in account settings.

The third tool, called My Credit, focuses on helping customers track credit-related information. Bank of America said it is aimed at simplifying access to credit monitoring, but it did not, in the material available here, provide the granularity of what is shown (for example, whether it includes score ranges, credit report data, or alerts) or how frequently clients can view updates.

The rollout fits a broader shift in U.S. retail banking toward “engagement layers” that sit on top of core deposit and credit products. Other banks have recently leaned into digital rewards and credit- and spending-management experiences. For instance, TD rolled out a digital rewards experience meant to help customers view and manage credit card rewards through its website and app, while Fifth Third introduced cash-flow and spending insights tools to categorize spending and visualize income versus expenses. PNC has also moved to expand loyalty-related offerings, reflecting how competitive pressure is pushing banks to make customer retention and usage feel more tangible.

Bank of America has similarly emphasized usability and conversational or on-screen guidance for both consumers and business clients. In corporate banking, the company has previously highlighted adoption of its AI-driven CashPro Chat and transaction search capabilities, indicating that it is investing in ways for customers to interact with financial information more directly. The new consumer tools appear to follow that approach, emphasizing what the bank can do within digital workflows rather than only what it can offer as standalone products.

For customers, the practical question is how these features integrate with existing Bank of America accounts and credit products, and whether they change costs. The available announcement information does not indicate any fees, eligibility criteria, or whether using Custom Pay Plan could affect interest charges, late fees, or credit utilization patterns. It also does not clarify whether My Credit pulls from one credit bureau source or multiple, or what limitations apply to the monitoring it provides.