Beabadoobee, Jorja Smith and Nemzzz to headline Spotify’s new “Hometown” series, platform says

Spotify has announced an all-new “Hometown” series featuring three artists: Beabadoobee, Jorja Smith and Nemzzz. The lineup was reported by Billboard in a story published Aug. 18, 2026.

According to Billboard, Spotify will position the series around the artists’ connections to their home communities. The announcement frames the project as part of the platform’s ongoing push to pair major music talent with locally oriented programming.

Billboard also reported that Spotify will partner with each of the three headline artists beyond the series itself. The platform said it intends to support local community initiatives in connection with the “Hometown” project.

The details of how each artist will participate in those community efforts were not provided in the information available here. Spotify’s initiative is described broadly as support for local initiatives, with the artists acting as partners.

The announcement arrives as streaming services continue to expand culture programming designed to differentiate their platforms through original or partner-led media, and through community-linked campaigns that can reach audiences beyond a standard music release cycle.

For audiences, the project centers on three high-profile voices with distinct fan bases, with Spotify offering the “Hometown” concept as a new branded series format. For the artists’ local communities, the announced community initiative component is presented as part of the project’s structure.

Spotify has not been described in the available reporting as stating additional logistical details, such as episode count, release timing, or specific partner organizations. Further information would be expected as the series moves from announcement to rollout.