THE APEX TIMES
Cincinnati’s trip to Madrid for the 2026 Madrid game is paired with a week of official watch parties, photo ops, and NFL fan activations, including a Bengals gathering at Ocean Rock Bar and an official party at Florida Park.
The Cincinnati Bengals head to Spain ahead of Sunday’s international matchup against the Atlanta Falcons at Bernabéu Stadium, and the team is building the “Who Dey Nation” game-week around a slate of fan events across Madrid.
Official Bengals gatherings begin with Ocean Rock Bar, described by the Bengals as an official Bengals bar in Madrid. The team says the bar will run drink specials on Thursday and Friday, host a fan meetup Saturday from 7 p.m. to 10 p.m. with additional drink specials and giveaways, and hold a game watch party on Sunday starting at 1:30 p.m. local time.
On Friday night, the Bengals say they and Who Dey Nation will host an official party at El Retiro Park near Florida Park from 8 p.m. to 11 p.m., with food and drink available for purchase.
The NFL’s main fan hub in central Madrid is set for Plaza de España, where the league plans programming on Friday and Saturday including an NFL Flag mini field, games and entertainment, food and beverage options, and multiple photo opportunities. The Bengals also note a special Bengals-themed Menina photo opportunity as part of those activations.
Away from the parks, the NFL is also staging photo and retail experiences that run through game weekend. That includes enlarged NFL helmets near Cibeles Fountain from Wednesday through Sunday, an “NFL House” in Plaza San Martin built in partnership with Adobe (access requiring advance registration via the NFL One Pass App), and the official NFL Shop at Bernabéu Stadium beginning Thursday and running through Monday from 10 a.m. to 8 p.m. each day.