Berkshire Hathaway reportedly bought $10 billion of Alphabet shares directly from the company, according to a new report

Berkshire Hathaway has reportedly taken a large, straight-to-the-company approach to adding Alphabet exposure, with a new market report saying the conglomerate bought $10 billion worth of Alphabet shares directly from Alphabet rather than through open-market trading.

The report, carried by Yahoo Finance, frames the transaction as a notable step in Berkshire’s ongoing relationship with Alphabet, a position that has been closely watched by investors for how the company chooses to initiate and expand holdings.

According to the same account, the buy was executed “straight from the company” and described as bypassing the open market. That matters because Berkshire is widely associated with accumulating major stakes through conventional trading routes over time, and a direct-from-issuer purchase suggests a different mechanism for sourcing shares.

Alphabet, for its part, would be expected to retain flexibility around how shares are offered and transferred in transactions that involve large blocks. However, the report does not lay out deal terms, including whether the shares were acquired via a specific issuance program, a negotiated block purchase, or another structured method.

Berkshire’s investment approach typically centers on large, long-duration holdings in businesses it understands, and Alphabet has fit that profile as a cash-generative platform spanning advertising, cloud services, and other technology-related offerings. For market participants, the key question is less whether Berkshire likes Alphabet than how the company expands exposure at a given moment.

On the Berkshire side, a purchase of this size, if accurate, underscores the influence the conglomerate can exert on sentiment for mega-cap technology names. It also highlights how Berkshire’s filings and disclosures can lag behind market perceptions when transactions are executed through less routine channels.

It remains unclear what Berkshire paid, the timing of the transaction, and whether it involved additional arrangements such as price protections or coordination with other parties. The reported post does not provide those mechanics, and no investor-relations detail is included in the information available here.

For investors and analysts tracking Berkshire, the next tell will be whether the deal is later reflected in Berkshire’s regulatory disclosures and whether any follow-on statements or filings clarify transaction structure, average cost, and the exact share count behind the $10 billion figure.