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‘Big Brother UK’ unveils a redesigned eye logo for season 23 ahead of its fall return on ITV2 and ITVX
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Aug 13, 4:39 PM EDT

‘Big Brother UK’ unveils a redesigned eye logo for season 23 ahead of its fall return on ITV2 and ITVX

ITV has confirmed that the reality competition is coming back this fall and has introduced a new, more realistic version of the show’s signature eye logo for the next season.

2 min readEditor-approved Apex article

ITV has confirmed that Big Brother UK will return for a new run this fall, and alongside the announcement the broadcaster has released a redesigned version of the show’s signature “eye” logo for season 23. The updated branding replaces the previously used, more colorful and graphic interpretation of the eye with a more realistic depiction intended to mark the new season’s rollout.

The network said the change is part of the show’s refreshed presentation ahead of its premiere, with the new logo positioned as the key visual identity for the next installment of the long-running reality format. The update is being rolled out in connection with the program’s distribution on ITV2 and its streaming companion, ITVX.

Big Brother UK’s return on ITV2 and ITVX underscores ITV’s plan to maintain the franchise’s presence across both linear and digital platforms for audiences choosing either traditional TV schedules or streaming viewing. While ITV did not provide additional season details in its announcement tied to the logo reveal, the broadcaster’s confirmation places the next premiere window in the fall season.

Deadline reported that ITV’s new look for Big Brother UK centers specifically on the eye motif, with the broadcaster “doing away” with the earlier graphic design elements. In their place, ITV is using a more realistic eye as the updated symbol for season 23, indicating that the branding update is not merely cosmetic but also intended to differentiate the new run from the previous visual identity.

The logo reveal arrives as reality competition programming continues to compete for attention across broadcast and streaming services, where marketing assets and recognizable franchise symbols often serve as a quick report for prospective viewers. For ITV, the shift to a more realistic emblem suggests an emphasis on a refreshed but instantly identifiable franchise look for audiences encountering the show in listings, promos, and platform branding.

For viewers who have followed the format over time, the eye logo is a core part of Big Brother’s recognizable visual language. ITV’s update to that emblem for season 23 means that the show’s presence will be introduced to audiences using a distinct visual cue, likely appearing across ITV2 and ITVX campaign materials leading up to the fall premiere.

No additional premiere date was included in the announcement reported by Deadline, but ITV’s fall timing indicates that promotional activity and on-platform branding should increase as the launch approaches. The updated logo is already being presented as the season’s primary identity marker for the next run of Big Brother UK.

Why It Matters

  • The redesigned logo provides a refreshed franchise visual identity as ITV prepares cross-platform promotion for ITV2 and ITVX.
  • A fall premiere window can affect scheduling and marketing lead times for advertisers and distribution partners supporting reality programming.
  • Because the eye logo is central to the show’s brand recognition, the update indicates a deliberate distinction between season 23 and prior branding.
  • The return on both linear and streaming platforms highlights ITV’s strategy for reaching audiences through multiple viewing habits.
  • With the premiere timing set for fall but no exact date stated in the report, ITV’s next communications will likely clarify launch details for audiences and platforms.

Sources

Key Facts

  • ITV confirmed that Big Brother UK will return for season 23 this fall.
  • The broadcaster unveiled a redesigned eye logo for the next season.
  • ITV replaced the previous colorful, more graphic eye design with a more realistic eye.
  • The next season is slated to premiere on ITV2 and ITVX.
  • Deadline reported the logo change in connection with the season 23 return announcement on ITV’s platforms.