THE APEX TIMES
Boeing to highlight global programs, services and new unmanned aircraft at Farnborough
At the Farnborough International Airshow, Boeing says it will blend commercial and defense technology with customer support offerings, including a first static display for the MQ-28 Ghost Bat.
Boeing will use the Farnborough International Airshow to spotlight what it calls its global commercial, defense and services portfolio, pairing platform displays with training, digital support and sustainability technology. The company’s planned presence, which includes executive panel appearances and media briefings, is framed as part of an ongoing push to strengthen relationships with customers, suppliers and government partners.
In a July 13 company update, Boeing president and chief executive Kelly Ortberg said the airshow is an opportunity to “continue building trust” as the company focuses on safety, quality and on-time performance. Ortberg added that Boeing expects to reconnect with customers and suppliers and strengthen international partnerships, citing more than 85 years of Boeing’s commitment to the United Kingdom across commercial, defense and services capabilities.
A central highlight for visitors is the first-time static display of Boeing’s MQ-28 Ghost Bat, an uncrewed collaborative combat aircraft designed to augment crewed aircraft. Boeing says the MQ-28 is intended to take on roles such as surveillance, electronic warfare and “force multiplication,” functions that would allow manned platforms to focus on other missions while unmanned systems contribute to situational awareness and effects.
Boeing’s exhibit at Farnborough, identified as C-620, will also feature interactive technology displays. These include what the company describes as a full-size 777X interior section, meant to showcase the aircraft’s wider cabin and architecture, and the T-7 flight deck simulator, which Boeing says will give visitors a hands-on look at the fighter trainer’s performance and capabilities.
Boeing said BAE’s pavilion in Hall 5 will also have a T-7 simulator available for media visits. The company did not provide additional specifics on how the simulators will be configured or what performance profiles visitors can select, beyond describing them as experiences focused on the T-7’s capabilities.
On the services side, Boeing said it will highlight offerings for government and commercial customers including parts, modifications, cabin products, digital services and training solutions. The company also plans to display the Boeing Cascade Climate Impact Model, a data-modeling and visualization tool intended to evaluate pathways to make aviation more sustainable as demand and fleet growth continue.
Beyond the exhibit floor, Boeing executives will take part in panel discussions at the airshow, with the company listing events across multiple days. The agenda includes a Finance Summit in the Aerospace Global Forum on Monday, an Aerospace Global News Session on Tuesday, and an Aerospace Global Forum Technology Summit on Wednesday, according to Boeing’s published schedule reference.
Boeing said it will provide updates to its daily schedule and customer announcements during the show, including media engagements, via WhatsApp. It also invited media and social media influencers to sign up by July 17 with contact details and preferred days to request briefings and tours, and it noted that product overviews for the 777X will be delivered at specific times on each show day.
Why It Matters
- Boeing is using Farnborough to connect platform marketing with services and sustainment, reflecting how aircraft sales increasingly depend on long-term support and modernization packages.
- A first static display for the MQ-28 indicates continued effort to move unmanned combat concepts from development narratives toward public-facing program visibility at major airshow events.
- The emphasis on simulators, digital services and climate-related modeling suggests Boeing is trying to appeal to both operational readiness needs and policy-driven sustainability expectations.
- By scheduling multiple executive sessions and media tours, Boeing appears to be positioning itself for sustained outreach to customers, suppliers and government stakeholders during the show period.
Sources
Key Facts
- Boeing plans to showcase its commercial, defense and services portfolio at the Farnborough International Airshow, including customer, supplier and partnership-focused activities.
- Boeing CEO Kelly Ortberg said the company is emphasizing safety, quality and on-time performance, and framed Farnborough as a way to rebuild trust with customers and suppliers.
- The MQ-28 Ghost Bat will make its debut on static display at the airshow, with Boeing describing the unmanned aircraft as designed for surveillance, electronic warfare and force-multiplication roles.
- Boeing’s exhibit (C-620) will include a full-size 777X interior section and a T-7 flight deck simulator experience.
- Boeing said its exhibit will also feature the Boeing Cascade Climate Impact Model and highlight services such as parts, modifications, cabin products, digital services and training.
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