Chris Lee Leaves Authentic Talent and Literary Management to Launch Juniper Rose Management

Chris Lee has left Authentic Talent and Literary Management after eight years to launch his own boutique firm, Juniper Rose Management, Deadline reported in an exclusive announcement published Aug. 26. Lee will continue representing talent across film and television, the outlet said, and he plans to expand his focus toward writers and directors as he builds the new company.

According to Deadline, Lee’s new management company takes its name from the middle names of his two daughters, Juniper and Rose. Lee described the move as a transition from working within a larger management platform to operating his own shop, while maintaining his representation work for clients in scripted and screen-facing categories.

Deadline reported that at Authentic Talent and Literary Management, Lee spent eight years working as a manager. The report did not detail the size of his client portfolio or whether specific talent contracts are moving with him, and no additional terms of the departure were described in the account.

Juniper Rose Management will be structured as a boutique focused on ongoing client representation, Deadline said. The company’s stated priorities include continuing to rep film and television talent while increasing attention to writers and directors, a shift that would place more emphasis on the creative development pipeline for projects across development and production.

The report described the launch as an owner-operated effort, with Lee as the key executive at the new firm. In entertainment management, such moves typically involve continuity of client relationships and coordination with existing production partners, platforms, and industry intermediaries, but the Deadline report did not name any specific projects, studios, or agencies affected by the change.

Deadline did not include an incorporation date, office location, or staffing plan for Juniper Rose Management in its announcement. It also did not specify whether the firm will maintain any formal relationships with Authentic Talent and Literary Management after Lee’s exit, beyond Lee’s statement of continuing to represent talent from his new company.

The launch comes as the entertainment industry continues to rely on independent managers to connect creators to production opportunities and to navigate pitching, rights, and deal processes. While Lee’s departure is expected to be primarily operational for clients and collaborators, it can also affect how writers and directors are packaged for meetings and how management resources are allocated across film and television slates.

Deadline’s exclusive report sets out the management transition and the boutique’s thematic focus, but it leaves unanswered questions around which specific writers, directors, and film or television clients will be represented under the Juniper Rose banner versus through other teams. Industry observers will likely look for further announcements from Lee or the firm as it confirms roster and client placements over the coming weeks.