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CJ ENM Hong Kong Sells Package of Thai Dramas to Amazon MX Player India
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jun 30, 5:15 AM EDT

CJ ENM Hong Kong Sells Package of Thai Dramas to Amazon MX Player India

CJ ENM Hong Kong, the international production arm of Korean entertainment company CJ ENM, has licensed six Thai drama titles produced by True CJ Creations for streaming in India on Amazon’s MX Player.

2 min readEditor-approved Apex article

CJ ENM Hong Kong said it has sold a package of six Thai dramas produced by True CJ Creations to Amazon MX Player India, according to Deadline. The titles in the deal are Dear My Secretary, Good Doctor, 23:23, Start-Up, Happiness, and Thank You Teacher, with all episodes of the six series planned for availability on the platform.

The announcement ties CJ ENM Hong Kong’s international distribution role to Amazon’s growing roster of licensed regional programming for Indian audiences. Deadline describes CJ ENM Hong Kong as an international production division of CJ ENM, which has also built an output of scripted content for overseas markets through its network of production and distribution operations.

While the report does not specify the licensing term or the precise release schedule for each series, it states that the entire slate of episodes across the six Thai dramas will be available on Amazon MX Player India. The batch approach indicates a rights purchase covering multiple titles rather than a single-series acquisition.

The six dramas represented in the package span multiple genres commonly found in Thai scripted programming, including workplace and medical themes (as reflected by title listings such as Dear My Secretary and Good Doctor), romance and personal life storylines, and other themes indicated by the remaining series names. Deadline’s coverage frames the announcement as a bundled Thai drama distribution move for Amazon’s India streaming service.

For True CJ Creations, the deal adds another international outlet for its productions, following CJ ENM Hong Kong’s role in packaging and placing Thai content for global platforms. CJ ENM Hong Kong’s involvement also places the transaction within CJ ENM’s broader strategy of distributing content beyond its core domestic market.

For viewers, the immediate practical effect is access in India to six full Thai drama series on MX Player once the titles are made available on the platform. For the companies involved, such licensing packages can broaden audience reach while converting existing production library assets into new revenue streams through platform rights.

Deadline did not provide further details in the account on whether Amazon MX Player India will promote the slate with localized marketing, dubbing, or subtitles, nor did it specify any geographic limits beyond India. The next point for audiences and industry observers is the rollout timing for each series within the MX Player catalog as the release process begins.

Why It Matters

  • The licensing package expands Amazon MX Player India’s catalog with multiple full Thai series rather than isolated single-title deals.
  • The transaction demonstrates how CJ ENM’s international production arm can move content across borders through platform rights sales.
  • For Indian audiences, the move increases access to Thai scripted entertainment on a major streaming platform.
  • For producers and distributors, bundled slate sales can accelerate revenue realization by packaging multiple completed projects into one licensing agreement.

Sources

Key Facts

  • CJ ENM Hong Kong sold a package of six Thai drama series to Amazon MX Player India, Deadline reported.
  • The Thai dramas were produced by True CJ Creations.
  • The six series are Dear My Secretary, Good Doctor, 23:23, Start-Up, Happiness, and Thank You Teacher.
  • Deadline said all episodes of the six series will be available on Amazon MX Player India.
  • Deadline described CJ ENM Hong Kong as an international production division of CJ ENM.
CJ ENM Hong Kong Sells Package of Thai Dramas to Amazon MX Player India | The Apex Times