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Colin and Samir’s YouTube hosts launch new Lexus-backed travel series, “Colin & Samir Start Over,”
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jul 14, 9:10 AM EDT

Colin and Samir’s YouTube hosts launch new Lexus-backed travel series, “Colin & Samir Start Over,”

The “Colin and Samir” hosts will take a new on-the-road format to audiences through a partnership with Lexus, moving the creators into a vehicle-centric, travel-driven storyline.

2 min readEditor-approved Apex article

YouTube creators Colin and Samir are teaming up with Lexus for a new episodic series built around travel, according to an exclusive report from The Hollywood Reporter. The hosts’ latest effort will be titled “Colin & Samir Start Over,” and the series is designed around the duo taking the show on the road as they navigate a new chapter of their content, with Lexus as the series partner.

The report says the format centers on the hosts traveling the country in a Lexus as they film episodes for the show. The car and travel premise are positioned as a core production element, shifting the creators’ usual online programming approach toward a more mobility-driven structure intended to reach viewers with a consistent, visually guided storyline.

The series is being framed as a partnership rather than a standalone creator project, indicating that Lexus will be integrated into the show’s production plan. That kind of branded integration can affect how episodes are structured, including how the creators plan segments, locations, and travel pacing to align with the sponsor’s role in the production.

The Hollywood Reporter described the project as an expansion of the hosts’ YouTube footprint, with the new show following the creators into a format that relies on travel as a narrative engine. For audiences, the change also indicates a continuation of a trend in digital entertainment in which consumer brands increasingly sponsor creator-led programming rather than using traditional advertising placements alone.

For Lexus, a partnership with a mainstream YouTube duo represents an effort to reach viewers in a family-oriented, everyday viewing environment that differs from big-budget broadcast campaigns. Automotive marketing tied to creator content often emphasizes lifestyle and accessibility, using the host’s on-camera presence as a substitute for more formal studio storytelling.

For the creators, the project underscores how creator-led entertainment continues to function like a media business, with distribution and production increasingly influenced by brand partners and the logistics of filming on location. In travel-driven series, that can mean heightened operational demands, including scheduling around travel and location access, even when episodes are produced in a creator’s established style.

The Lexus-backed “Colin & Samir Start Over” series, as described by The Hollywood Reporter, is the latest example of major consumer brands selecting digital creators to build entertainment that can be shared, followed, and revisited by audiences over multiple episodes rather than consumed as a single, time-limited spot.

Why It Matters

  • Brand partnerships in creator media can shape how digital series are produced, including travel logistics and episode structure.
  • A vehicle-centric travel format may affect audience expectations for how the creators’ storytelling is paced and planned.
  • Automakers like Lexus increasingly compete for attention in streaming and YouTube environments where viewers spend significant time.
  • The project highlights the ongoing shift of entertainment budgeting toward sponsorship and branded integration in digital-first programming.
  • For creators, sponsored series can broaden production scale while adding operational constraints tied to filming on the road.

Sources

Key Facts

  • Colin and Samir are launching a new YouTube series titled “Colin & Samir Start Over.”
  • The series is a partnership with Lexus, according to The Hollywood Reporter.
  • The report says the hosts will travel the country as part of the series.
  • Lexus is integrated into the show’s on-the-road premise through use of a Lexus during filming.
  • The Hollywood Reporter published the news as an exclusive on July 14, 2026.