Dashlane research flags passkey momentum at Google, GitHub and HubSpot, but shows passwordless remains a minority of logins

Passkeys, a modern replacement for passwords that uses public key cryptography and device or browser security, are gaining attention across the internet. But a fresh report from password-management company Dashlane finds that even some of the biggest consumer and business technology platforms still rely on passwords for a majority of logins, revealing an adoption gap that could slow the transition to passwordless authentication.

According to the report highlighted by Yahoo Finance, Dashlane names Google, GitHub and HubSpot as passkey leaders. The framing points to measurable progress at those companies compared with peers, suggesting their products are more likely to offer passkeys and to support the underlying authentication flow in ways users can actually use.

At the same time, the research indicates that passkeys account for only a minority of logins at some of the world’s largest technology platforms. In other words, even where passkeys are available, many users and organizations have not fully shifted their sign-in behavior, whether because of training, rollout choices, compatibility considerations, or the remaining presence of legacy account recovery and authentication paths.

The contrast between “leader” status and “minority” usage is central to the report’s message. It implies that platform readiness is not the same as widespread end-user adoption, and that the passwordless transition may require more than enabling passkeys in product settings. It can also depend on default experiences, enterprise rollout policies, and how quickly new authentication options become habitual for everyday sign-ins.

For Alphabet, the findings matter because Google is deeply embedded in identity and account management across consumer and business services. A shift in authentication behavior affects not only user experience, but also operational and security priorities, including phishing resistance and the reduction of credential reuse. The report’s placement of Google among passkey leaders suggests Google is part of the group pushing forward, even as overall usage still trails the promise of passwordless systems.

For GitHub and HubSpot, the same adoption gap theme underscores why passwordless deployments in enterprise-adjacent products can be slower than the underlying technology rollout. Business platforms often serve organizations with mixed IT maturity levels, standardized login workflows, and administrators who may control the pace of security changes across teams.

Dashlane’s research also highlights a broader industry challenge: passkeys are designed to be more secure and convenient than passwords, but they still require user and organization behaviors to change. Even when the technical path is available, users may continue using existing sign-in methods until organizations drive adoption or until new default experiences normalize passkeys.

What remains unclear from the Yahoo Finance summary is the specific measurement methodology, the exact passkey-to-total-login proportions at each named platform, and whether differences are driven by product defaults, user base composition, or enterprise configuration. The article also does not spell out timelines for how quickly the leading platforms are growing passkey usage, nor does it identify which industries or account types account for the remaining majority of password-based logins.

Looking ahead, the key question for Alphabet and the rest of the passkey ecosystem is whether “leader” status translates into faster growth in passkey share of sign-ins over time. Analysts and IT teams will likely watch for evidence that passkeys are becoming the primary authentication method, not just an available option, especially as security requirements tighten and phishing-resistant logins become a standard expectation.