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Dentsu Entertainment signs exclusive multi-year partnership with Made By Us Studios to develop creator-led shows and films
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jun 23, 11:05 AM EDT

Dentsu Entertainment signs exclusive multi-year partnership with Made By Us Studios to develop creator-led shows and films

Dentsu Entertainment, dentsu’s global entertainment division, says the deal will build original, creator-centered projects across shows, films and other entertainment formats with Made By Us Studios, the studio arm of creator talent manager Made By All.

2 min readEditor-approved Apex article

Dentsu Entertainment has signed an exclusive, multi-year partnership with Made By Us Studios, the creator-led studio run through digital talent management firm Made By All, the companies announced June 23, 2026.

Under the agreement, Dentsu Entertainment will work with Made By Us Studios to develop and produce original projects built around influential creators, with the companies describing the slate as including creator-led shows and films as well as new entertainment formats.

The companies said the partnership is intended to combine Made By Us Studios’ creator-centric development model with Dentsu Entertainment’s global specialist entertainment capabilities. They did not specify which particular projects have been greenlit or production timelines for any individual title in the announcement.

Dentsu Entertainment’s statement frames the initiative as part of a broader effort to formalize collaborations around creator talent, moving from traditional packaging models toward development that is designed around specific creators and the audiences they reach.

For Made By Us Studios, the deal is presented as an expansion of the studio’s role in translating talent management into original content development, with Made By Us Studios positioned as the creator-led origin point while Dentsu Entertainment supports development and production at scale.

Neither party disclosed financial terms, investment amounts, or the total number of projects expected under the multi-year partnership in the available report.

The agreement also does not outline specific release windows, distribution partners, or whether individual projects will be aimed at streaming services, theatrical releases, or other platforms, leaving those details to be communicated project by project as development progresses.

Why It Matters

  • The deal indicates continued investment in creator-led development models, as major entertainment divisions increasingly formalize structures to work directly from creator talent.
  • Because the agreement is exclusive and multi-year, it can affect how creators represented through Made By All and Made By Us Studios negotiate development and production opportunities over the term.
  • The partnership may shape where audiences see new creator-centric IP, depending on how titles are packaged for streaming, theatrical, or other distribution channels.
  • Without public financial terms or disclosed schedules, the practical impact for production timelines and costs for future titles will likely become clearer only as projects move into development and release phases.

Sources

Key Facts

  • Dentsu Entertainment announced an exclusive, multi-year partnership with Made By Us Studios on June 23, 2026.
  • Made By Us Studios is described as the creator-led studio of industry digital talent management firm Made By All.
  • The partnership is intended to develop and produce original, creator-led shows, films, and new entertainment formats.
  • The companies describe the collaboration as global in scope, leveraging Dentsu Entertainment’s international entertainment operations.
  • The announcement does not include financial terms, project counts, or specific titles tied to the deal.
  • The report does not provide release schedules or platform distribution details for upcoming projects.