
THE APEX TIMES
Deseret News poll gauges which college football team Utah fans feel most connected to
A new fan survey from Deseret News and the Hinckley Institute of Politics asks Utah supporters to name the program that earns the most “love” in the state, setting up a familiar question for BYU and Utah followers.
College football fans in Utah are being asked to weigh in on a question that has as much cultural meaning as athletic fandom: which local team gets the most love. In a new survey, Deseret News and the Hinckley Institute of Politics put the spotlight on Utah, BYU, and possibly other in-state options, asking fans to make the call on where their loyalty and attention land.
The framing matters. The poll’s introduction ties the discussion to how residents may view the state, using the “red or blue” line as a contrast, but it quickly shifts back to football as the real focus. In other words, this is presented as an exercise in sports identity rather than politics, even though the comparison is designed to capture the intensity of local allegiances.
BYU and the University of Utah are the natural anchors for any “most loved” question in the state, but the value of the poll is in how it measures sentiment, not in what it assumes. A result that leans strongly toward one program would suggest a dominant base of attention in Utah’s college football conversation, while a more divided outcome would indicate that fandom is more segmented by geography, school affiliation, or how fans define “local” in the first place.
The poll also reflects how college football has continued to function as a regional media ecosystem. In Utah, a fan’s weekly routine can be shaped by where they live, what games are shown, and how the state’s two flagship programs compete for mindshare. Even when the teams are not facing each other that week, the question of who gets the most emotional investment is a proxy for how supporters track seasons and recruiting.
Because the poll’s exact results were not included in the information available for this publication package, readers should treat any “who won” conclusion as unconfirmed here. What is clear is the intent: to quantify the state’s college football affection using a structured question that invites fans to identify the single program that, in their view, receives the most love.
For college athletics, surveys like this are useful not just for storytelling, but for understanding outreach and audience behavior. Programs and media partners often talk about “fan bases” in broad terms, but polls can reveal where loyalties cluster and how fans respond to storylines beyond wins and losses.
The next thing to watch will be the poll’s findings and how Deseret News and the Hinckley Institute present breakdowns by demographics or regions, if available. If the survey differentiates between BYU and Utah supporters in meaningful subgroups, it could help explain why narratives about the state’s football culture can feel settled to one group and contested to another.
Why It Matters
- Fan polls can clarify which program holds the strongest day-to-day cultural position in a state’s college football landscape.
- A strong consensus for one team suggests a more unified local media and game-day ecosystem, while division points to segmented fandom.
- The results can influence how programs and local outlets shape coverage around rivalry, recruitment interest, and offseason storylines.
Key Facts
- The poll question focuses on which local college football team Utah fans believe receives the most “love.”
- The survey is published in connection with Deseret News and the Hinckley Institute of Politics.
- The introduction uses a “red or blue” political metaphor only to pivot back to football as the main subject.
- The programs most directly implicated in a Utah-only fandom question are BYU and the University of Utah, given their prominence in state college football identity.