Disney+ Developing Live-Action Scripted Series ‘LALA IRL’ Starring TikTok Creator Lala Sadii

Disney is developing a live-action scripted series titled LALA IRL, according to Deadline, with TikTok personality Lala Sadii attached to star and executive produce. The announcement positions the project as a scripted, comedic-leaning series based on Sadii’s online persona, with distribution planned across Disney Channel and Disney+. Deadline reports the series is currently in development.

Deadline describes LALA IRL as a live-action adaptation inspired by the controversial social media figure’s rise, with Sadii set to lead the cast and serve as an executive producer. The report does not provide a network premiere date, production start timeline, or episode count, and it does not specify whether the series will be filmed in the United States or another location.

The project is attributed to creative leadership including Peter Paige, identified by Deadline as a co-creator of Good Trouble. Deadline also names Endemol Shine North America as the studio producing the series for Disney. The reporting does not outline a showrunner, writers’ room, or casting beyond Sadii’s starring and executive producing role.

In its description of the concept, Deadline says the series will be “inspired” by Sadii and includes a comedic bent. The report does not further detail the logline beyond that framing, nor does it describe specific storylines, characters, or how closely the narrative will track Sadii’s social media content.

Disney’s interest in scripted formats built around creator-driven celebrity reflects a broader trend in streaming and cable development, where platforms seek built-in audience awareness and a recognizable personality at the center of a scripted story. In this case, Deadline’s account places Sadii, a TikTok-focused figure, at the center of the adaptation, rather than pitching the project as a conventional biopic.

For Sadii, LALA IRL would mark a move deeper into traditional scripted television development, if the project advances through the production pipeline. Deadline does not indicate whether the series will be ordered as a full season, a pilot, or another developmental step, or whether Disney has made any final production commitments tied to ratings, platform strategy, or marketing plans.

Disney Channel and Disney+ distribution is also notable because the companies generally align family-oriented programming with standards on content, portrayal, and audience suitability. Deadline does not discuss any specific standards review, ratings target, or content constraints for LALA IRL, but those approvals would typically be expected before any scheduled release.