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Disney+ will stream Super Bowl LXI outside the U.S., extending ESPN and ABC’s multiplatform rollout
The Apex Times

THE APEX TIMES

Business/The Apex Times/Oct 13, 3:51 PM EDT

Disney+ will stream Super Bowl LXI outside the U.S., extending ESPN and ABC’s multiplatform rollout

The Walt Disney Company said the Super Bowl will be available on Disney+ in more than 55 international markets, while ESPN’s app will carry all Monday Night Football games and Super Bowl programming in the United States.

Disney is expanding how fans can watch Super Bowl LXI, adding Disney+ to the company’s existing ESPN and ABC distribution across screens and regions. In an announcement published October 7, The Walt Disney Company said the Super Bowl broadcast will stream on Disney+ outside the United States, while ESPN’s app will remain the hub for Super Bowl and Monday Night Football content in the U.S.

For international viewers, Disney+ will carry ESPN’s Super Bowl across more than 55 markets, the company said. The distribution includes Spanish-speaking Latin America, Brazil, the Caribbean, South Africa, and Australia and New Zealand.

Disney also said its linear ESPN platforms will air the game in more than 130 countries and territories, suggesting a dual strategy of traditional pay-TV and direct-to-consumer streaming for different regions and audience habits. The company did not break out how rights, language options, or presentation formats will vary by country, beyond noting that the Super Bowl on Disney+ uses ESPN’s production for those markets.

In the United States, the company positioned the ESPN App as the central digital destination. It said that all Monday Night Football games, plus Super Bowl LXI programming, will remain available in the ESPN App. That includes traditional and Spanish-language Super Bowl LXI presentations, the ManningCast on ESPN2 with Peyton and Eli, and all Super Bowl Sunday studio programming.

Disney’s plan also includes a lead-in built around ESPN and Disney’s crossover marketing. The company said ESPN’s calendar build toward Super Bowl LXI includes ESPN Beach, a week-long broadcast hub at Santa Monica Beach starting February 8. The effort pairs ESPN and ABC coverage with a free fan experience on the Santa Monica Pier, including interactive games, immersive experiences, and family-friendly entertainment tied to ESPN, ABC and Disney, alongside themed merchandise and food.

The announcement ties the event to Disney’s broader NFL and entertainment branding for the game. Disney referenced its “We’re Going” campaign for ESPN’s inaugural Super Bowl, described as a reimagining of the “I’m Going to Disney World” tradition, and said the debut spot features more than 60 characters across Disney, Marvel, Star Wars and Pixar. It also pointed to a “Disney | Champion NFL” collection and a Fan Draft event showcased with sports personalities including Tom Brady, Emmitt Smith, Rob Gronkowski and Fernando Mendoza.

From a business perspective, the move highlights how Disney is using its media stack to keep premium live sports central to its platforms. Super Bowl rights remain a major lever for subscriptions, and layering Disney+ streaming on top of ESPN’s distribution can widen reach internationally while protecting the ESPN App’s role in the U.S. rollout.

What is not fully detailed in the announcement is how the Disney+ Super Bowl experience will differ across regions, such as whether multiple languages, alternate feeds, or specific studio programming will be carried in the same way everywhere. The company also did not specify commercial terms or expected audience targets for the Disney+ streaming window, focusing instead on availability and partner distribution.

In the run-up to Super Bowl LXI, the next watch item will be how Disney bundles streaming with its on-the-ground “ESPN Beach” activation and its broader character-driven marketing, and whether additional platform details emerge closer to game day, including any localized content and presentation options for different international markets.

Why It Matters

  • The shift underscores Disney’s strategy of extending major live sports events across multiple platforms to capture both pay-TV and streaming audiences.
  • For international markets, adding Disney+ streaming can convert one-time viewing interest into ongoing subscription demand.
  • In the U.S., keeping Super Bowl and Monday Night Football on the ESPN App reinforces Disney’s attempt to defend and grow direct digital engagement around NFL content.
  • The rollout shows how Disney is blending sports media with entertainment IP and brand activations to broaden audience appeal.

Sources

Key Facts

  • Disney+ will stream ESPN’s Super Bowl LXI outside the United States in more than 55 international markets.
  • Disney said Spanish-speaking Latin America, Brazil, the Caribbean, South Africa, and Australia and New Zealand are among the covered regions.
  • ESPN’s linear platforms will carry the Super Bowl in more than 130 countries and territories.
  • In the U.S., ESPN said Super Bowl LXI programming and all Monday Night Football games will remain available on the ESPN App.
  • The ESPN App will include traditional and Spanish-language Super Bowl presentations, plus the ManningCast with Peyton and Eli on ESPN2 and Super Bowl Sunday studio programming.
  • Disney said ESPN Beach will run as a week-long broadcast hub beginning February 8 at Santa Monica Beach, paired with a free fan experience on the Santa Monica Pier.

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Disney+ will stream Super Bowl LXI outside the U.S., extending ESPN and ABC’s multiplatform rollout | The Apex Times