Ed Olczyk Named Chicago Blackhawks Ambassador, Joining CHSN Broadcast Team

Chicago Blackhawks officials announced Saturday that former NHL star Ed Olczyk will take on a new front-facing role with the organization as a team ambassador.

The team said Olczyk will also contribute behind the broadcast desk as a CHSN analyst for select games. CHSN is the Blackhawks’ regional sports network, meaning the move puts Olczyk in a direct position to connect with the team’s local audience during the season.

The announcement frames the ambassador position as an extension of the franchise’s tradition of bringing well-known hockey figures into the Blackhawks’ orbit. Olczyk joins a group of longtime Blackhawks associates already listed in that ambassador/featured leadership lane.

According to the announcement, those roles include Denis Savard, Chris Chelios, Jeremy Roenick, and longtime broadcaster Pat Foley. The shared thread is that each has deep ties to Chicago hockey history, and the organization appears to be formalizing that connection through an ambassador lineup that also supports the network’s game coverage.

Olczyk’s selection comes at a time when NHL teams increasingly lean on integrated media and community-facing roles to strengthen brand identity. In practical terms, an ambassador is typically positioned to represent the franchise at team-related events, while an analyst role places a former player’s perspective directly into fans’ weekly viewing experience.

For viewers, the key change is the new on-air dimension: Olczyk will join the CHSN broadcast mix for certain games, bringing a former top-level scorer and longtime hockey commentator’s analysis to television. That matters because regional broadcasts often carry the lion’s share of day-to-day context for many fans, especially between major national broadcasts.

The announcement did not lay out specific game dates or the full schedule of Olczyk’s CHSN appearances in the information available here. The next thing for the franchise’s media plans will be confirming exactly which matchups feature him as an analyst and how the ambassador role will be activated across team events.

Overall, the Blackhawks’ decision looks like a deliberate continuation of a strategy that links past stars and trusted voices to today’s team branding, with Olczyk positioned to serve both as a symbolic representative and as a technician of the game for fans on CHSN.