Empiric Earth names Jen Vescio president, drawing on former Uber business development leadership

Empiric Earth has named Jen Vescio president, effective immediately, according to a report published Tuesday. Vescio, who previously served as Uber’s chief business development officer, takes on the role after joining Empiric Earth’s board in April.

The appointment positions Vescio as a senior executive tied closely to Empiric Earth’s strategic and commercial direction. In the announcement referenced by the report, Vescio is described as reporting to Empiric Earth’s chief executive officer, whose first name is given as Zach.

At Uber, Vescio led business development, a function that typically focuses on partnerships and new revenue opportunities rather than day-to-day ride operations. Her move to a president role at a different company suggests Empiric Earth is aiming to strengthen the bridge between corporate strategy and execution, particularly around external relationships.

The report also notes that Vescio has been a board member since April, indicating the company has already been integrating her perspective into governance before expanding her responsibilities into day-to-day leadership. Empiric Earth did not provide, in the cited post, additional details on scope of authority beyond the reporting line to the CEO.

A president role can vary by company, but it often acts as the top internal coordinator across functions, helping ensure that priorities established by executives and the board are translated into operational plans. For companies operating at the intersection of technology and real-world outcomes, that can include aligning data, product, and partnerships into a coherent go-to-market strategy.

In Uber’s case, business development has historically been central to expanding distribution and cooperation with cities, drivers, and other stakeholders. Translating that experience into another organization can be a practical fit if a company’s growth depends on alliances, integrations, or business-to-business distribution rather than consumer marketing alone.

What remains unclear from the reporting is what concrete goals Empiric Earth expects Vescio to deliver in her first months as president. The cited announcement did not disclose whether the company is pursuing a new partnership push, restructuring internal leadership, or changing its operating cadence.

Investors and partners are likely to watch for follow-through in the form of new hires under the president’s remit, partnership announcements, or updates to corporate strategy. For now, the clearest announcement is that Empiric Earth has elevated a board member with senior Uber business development experience into a top executive slot, effective immediately.