EU orders Meta to give rival AI chatbots free access to WhatsApp within days

European Union antitrust regulators have ordered Meta to grant rival AI chatbot services access to WhatsApp for free, according to a report that said Meta must comply within five working days. The order is tied to the EU’s ongoing investigation into whether Meta’s WhatsApp policies unfairly limit competition among chatbot and messaging partners.

The EU’s move centers on how third-party AI chatbots connect to WhatsApp. WhatsApp offers businesses and service providers access through an interface commonly referred to as the WhatsApp Business API, which lets applications send and receive messages through the WhatsApp platform. Under the order described in the report, Meta would need to allow competing AI chatbot providers to use that access without charging them during the probe period.

The enforcement action escalates the pressure on Meta, which has previously tried to limit free usage for AI chatbot competitors while it works with regulators. The dispute reflects a broader EU focus on interoperability and non-discrimination, especially where large platforms control both consumer messaging and business tooling that rivals rely on to reach users.

Reporting around the case indicates that the regulators warned Meta about the consequences of noncompliance, including the risk of a heavy fine. The order’s timeline, described as five working days, suggests the EU wants the market impact of Meta’s policy restrictions addressed quickly rather than after the full investigation concludes.

Meta has faced similar scrutiny as AI capabilities become embedded in messaging and customer service. If rival chatbot providers cannot freely integrate with WhatsApp, EU regulators could argue that Meta’s choices effectively steer business messaging toward Meta-aligned AI ecosystems, raising barriers for smaller providers and limiting consumer choice.

For Meta, WhatsApp is one of the company’s most important growth and engagement assets, and the WhatsApp Business API is a key channel for monetization through commerce, support, and messaging-related services. Opening access to rival AI chatbots at no charge could increase usage costs or shift revenue expectations, even if regulators frame the order as temporary and aimed at restoring competitive balance.

Still, significant details remain unclear from the available reporting. The specific scope of what counts as “access,” how providers would be authorized, what limits would apply (if any), and whether the order covers all categories of AI chatbot deployment are not fully specified in the publicly circulated summaries. It is also not clear how regulators will measure compliance by the deadline or how the arrangement may change as the investigation proceeds.