“Five Nights at Freddy’s” immersive Freddy Fazbear’s Pizza is coming next year to American Dream mall in New Jersey

Five Nights at Freddy’s fans will be able to step into the universe of Freddy Fazbear’s Pizza next year, with an immersive branded attraction opening at American Dream, the large entertainment and retail complex in Bergen County, New Jersey, Deadline reported on August 9, 2026. The experience is built around the fictitious haunted pizza restaurant from the video game series and related film franchise, translating the setting into a walk-through environment for visitors and fans.

The announcement comes as audiences continue to await a third installment in the video game movie franchise, with the first two films expanding the franchise beyond the games. In the meantime, the American Dream location is positioned as an on-site destination for people who want a live, themed environment based on the franchise iconography, including characters such as Freddy Fazbear and other animatronics associated with the fictional pizzeria.

Deadline’s report described the attraction as an immersive Freddy Fazbear’s Pizza concept, designed for fans who have been following the brand across games, films, and merchandise. American Dream, meanwhile, has increasingly leaned on pop-culture experiences to drive weekday and weekend traffic, pairing entertainment offerings with its retail footprint.

The venue will be located within American Dream, which spans multiple floors and includes attractions intended for family audiences, although the Five Nights at Freddy’s franchise is also known for darker themes in its original gameplay. The new attraction is therefore expected to operate within the broader expectations of mall-based events, including crowd management, visitor safety, and scheduled entry policies typical for immersive experiences.

While Deadline did not provide details in its report about ticketing, showtimes, or the attraction’s full interactive format, it did link the opening timeline to “next year,” making the American Dream debut a planning milestone for fans and for the mall’s summer and holiday programming calendar. Additional operational details, such as admission requirements and whether the experience will include timed entries, were not included in the report.

The development also highlights the franchise’s continued expansion into physical spaces beyond film theaters. By placing a Freddy Fazbear’s Pizza experience in a major transit-accessible entertainment complex, the brand is adding another channel for audience engagement between screen releases, potentially affecting how fans organize trips and how the mall plans staffing and crowd flow during peak seasons.

As the opening approaches, visitors are likely to look for updates on the attraction’s rules, accessibility, and any age guidance that may be applicable for an immersive experience tied to horror-themed characters. Those specifics were not detailed in the August 9 report, but they typically become available closer to launch as venues and operators finalize staffing and safety procedures.

For American Dream and for franchise rights holders, the attraction represents a continuing bet on experience-based merchandising, in which branded environments can generate revenue from attendance rather than relying solely on game or film distribution cycles. The next phase will be the release of concrete consumer information, including the opening date, ticket sales approach, and the exact scope of the immersive Freddy Fazbear’s Pizza experience at the mall.