Florida Panthers’ “Brad Marchound” lands a spot on NHL’s Stanley Pup roster

The NHL’s annual Stanley Pup rescue-dog competition will go live Monday, June 8, with the Florida Panthers represented by a four-legged “player” named Brad Marchound. The event is built around the same weekend energy as the Stanley Cup Final, but the competition itself is miniature hockey on a studio rink, with adoptable dogs showcasing canine and hockey skills while viewers are encouraged to find real homes for the animals involved.

Stanley Pup is back for its third straight year with 32 adoptable dogs, one representing each NHL team, facing off in a friendly format meant for home audiences rather than league standings. says the show is a 90-minute special filmed for television, designed to highlight animal adoption alongside the sport’s most intense late-season spotlight.

For Florida, Brad Marchound is the rescue dog connected to the Panthers brand. The Hockey News reported that the dog’s “player card” includes quirky stats, including that the team’s representative has “12 pet rats” and “led the league in chirping minutes” in that fictionalized hockey card universe. Brandywine Valley SPCA, the reported adoption partner for Stanley Pup, also appears to list a dog named Coco Puffs under “Stanley Pups,” suggesting that Coco Puffs is the real-life match to the Brad Marchound nickname used for the broadcast.

The production details are straightforward for fans who want to tune in. lists the premiere on truTV on Monday, June 8 at 9:30 p.m. ET, with a simulcast on HBO Max in the United States and a Canadian broadcast on Sportsnet. NHL Network carries the show later on June 10, and also notes that the program will be available on the NHL YouTube channel on June 9.

Stanley Pup includes more than just the dogs. says the competition features celebrity dog lovers and advocates, including Hockey Hall of Fame broadcaster Doc Emrick, as well as entertainment figures such as Kenan Thompson, Anthony Anderson, Jean Smart and Brooke Shields, alongside NHL personalities making cameo appearances and support for pet adoption.

While the Panthers’ involvement is playful, the campaign goal is practical: Stanley Pup is intended to drive attention to adoptable animals and the shelters that care for them. The league’s framing is consistent across the event’s materials, which repeatedly emphasize that the “competition” is a vehicle for adoptions, not a substitute for responsible ownership or permanent placement.

For Florida, the timing fits the broader postseason narrative. Panthers fans are already immersed in a franchise-defining Cup window, and Stanley Pup offers a lighter, community-facing side of that same spotlight, with a team identity traveling to living rooms rather than arenas. The immediate question Monday is simple: which of the 32 team representatives will make the biggest impression on the miniature-ice stage, and which viewers will end up following through on the adoption message after the credits roll.