THE APEX TIMES
Fonseca signs with WME for worldwide booking as he prepares ‘Antes Que El Tiempo Se Vaya’ tour
The Colombian singer-songwriter has returned to WME more than a decade after leaving the agency, with tour dates set to begin Oct. 24 in Bogotá, according to Billboard.
Colombian singer-songwriter Fonseca has signed with WME for worldwide booking, Billboard reported on July 2, as the multi-genre Latin artist prepares to launch a tour built around his latest studio album, Antes Que El Tiempo Se Vaya. Billboard said the announcement is exclusive for Thursday and framed the deal as a formal return to WME after more than 10 years.
In statements attributed to Fonseca, the artist described the agency relationship as important to his career at this stage. “Reconnecting with the WME family at this moment is very important for my career. For almost 10 years, I was part of this house, and today I am very excited to return,” Fonseca told Billboard Español, according to the report.
Billboard also quoted WME agent Jacob Fox, who described Fonseca as a multi-generational artist and said the agency was “honored to welcome him to the WME family.” The report characterized the booking team as aligning with Fonseca as he continues to expand his touring footprint internationally.
The tour, described in the report as the Antes Que El Tiempo Se Vaya Tour, is scheduled to start in Bogotá at El Campín Stadium on Oct. 24, according to Fonseca’s comments to Billboard Español. Billboard said the Oct. 24 show will serve as a local kickoff in his city before additional dates that were not detailed in the same report.
Fonseca’s career trajectory highlighted by Billboard includes his recording debut in 2002 with a self-titled album, followed by international recognition after the release of Corazón, including the charting single “Te Mando Flores.” Billboard reported that the track reached No. 8 on Billboard’s Hot Latin Songs chart and spent 22 weeks on the ranking.
The report said Fonseca later embarked on extensive tours across Latin America, Europe, Asia, and the United States, and described his most recent run, the TROPICALIA Tour, as concluding with a sold-out April 8 concert at the National Auditorium in Mexico City. Billboard also noted that he is a nine-time Latin Grammy winner, and it characterized him as a prominent Latin singer-songwriter of his generation.
As with many artist booking deals, the practical impact of the WME signing will likely show up in the rollout of markets, venue selections, and ticketing timelines for the Antes Que El Tiempo Se Vaya Tour. For fans and industry stakeholders, the Oct. 24 Bogotá date at El Campín is the first confirmed anchor in the schedule described by Billboard, with further stops expected to be announced as the tour planning moves forward.
Why It Matters
- The WME worldwide booking agreement can shape how and where the next tour routes are organized, affecting scheduling for venues and local promoters across multiple regions.
- The confirmed Oct. 24 Bogotá date provides a concrete planning point for fans and event operations tied to El Campín Stadium.
- Fonseca’s return to an established booking agency may influence production scale, marketing coordination, and international routing for a major album cycle.
- The deal underscores how major Latin touring markets continue to be coordinated through large global booking platforms as artists maintain multi-territory schedules.
- For the touring business ecosystem, the announcement indicates continued demand for established Latin acts in large capacity venues and major city markets, including Mexico City as previously cited by Billboard.
Key Facts
- Billboard reported on July 2 that Fonseca signed with WME for worldwide booking.
- Billboard said Fonseca is preparing to tour with his latest album, Antes Que El Tiempo Se Vaya.
- Fonseca told Billboard Español that reconnecting with WME is “very important” for his career and described the relationship as a return after more than a decade.
- The Antes Que El Tiempo Se Vaya Tour is set to begin Oct. 24 in Bogotá at El Campín Stadium, according to Fonseca’s comments.
- WME agent Jacob Fox was quoted describing Fonseca as a multi-generational artist and welcoming him back to the agency.
- Billboard cited Fonseca as a nine-time Latin Grammy winner and referenced his earlier chart performance on Hot Latin Songs with “Te Mando Flores.”