Former studio PR executive Adam Keen launches Agenda Collective, a full-service PR firm with offices in Los Angeles and New York

Adam Keen, a public relations executive who previously worked at Amazon MGM Studios and Warner Bros., has launched Agenda Collective, a full-service public relations firm that will operate from offices in Los Angeles and New York, according to a report published June 12, 2026 by The Hollywood Reporter. The firm’s creation marks Keen’s move from major studio communications into an independent agency model serving clients across entertainment and media.

The report describes Agenda Collective as a full-service PR shop, with internal leadership assembled from executives with long experience in communications and talent-facing publicity. Keen is positioned as the founder and head of the agency, with the company’s initial roster organized through senior vice presidents and other staff roles announced at launch.

Agenda Collective’s leadership roster, as outlined in the report, includes Emily Teichner, Natalie Petozzi, and Kevin McAlpine as vice presidents. The firm’s organizational structure is presented as a way to combine specialized publicity work with broader communications services under one agency brand.

The Hollywood Reporter’s account also frames Keen’s prior studio background as part of the agency’s foundation. Keen’s previous roles at Amazon MGM Studios and Warner Bros. relate to public-facing communications tied to major releases and corporate media operations at large entertainment companies, the report says, describing the professional experience he brings to Agenda Collective.

The launch comes as PR and publicity functions in Hollywood continue to rely on specialized account teams that manage press strategy, media outreach, and brand communications for projects spanning film, television, and streaming. In that environment, independent agencies often compete for business by emphasizing senior staff experience and an ability to handle both client messaging and fast-moving media cycles.

While Agenda Collective is being presented as a full-service agency, the report does not list detailed client names, contract terms, or an expanded office timeline beyond the two-city presence. The business model described in the article centers on forming an in-house team of experienced communications executives rather than relying exclusively on external contractors.

The report indicates that Agenda Collective is now taking shape as a newly launched firm as of June 12, 2026, with the staffing plan and company footprint being part of its initial public positioning. Additional information on client roster, specific practice areas, and operational milestones would likely be confirmed through subsequent public announcements, company materials, or press outreach.

As with any new PR agency in the entertainment sector, the immediate public-facing steps will typically involve marketing the firm’s capabilities to prospective clients and establishing account practices with media outlets. For clients, the practical effect is a potential shift in day-to-day communications coverage, depending on which studio or independent project teams may choose to use the new agency’s services.