FuboTV appoints former Disney+ executive Alisa Bowen as CEO, shares jump

FuboTV’s shares rose sharply after the company named Alisa Bowen as its new chief executive officer, a leadership change the market appeared to treat as a announcement of renewed focus for the struggling streaming broadcaster. In coverage published Monday, fuboTV said Bowen, a former Disney+ president, will replace co-founder David Gandler as CEO. The appointment was followed by a roughly 11% gain in the company’s stock at the time of the report.

Bowen’s background is anchored in Disney’s streaming business. She previously served as president of Disney+, giving her experience in launching and scaling a subscription streaming product within a major media ecosystem. For fuboTV, whose core offering centers on live television and a streaming platform, that résumé is likely to be read by investors as relevant to audience growth, retention, and content strategy in a competitive market.

The change at the top also matters for fuboTV’s corporate narrative. David Gandler co-founded the company and had served as CEO, so investors are likely weighing whether management is shifting from a founder-led stage to an operator-led phase focused on execution and economics. The announcement did not, in the coverage reviewed for this story, provide new financial targets or a detailed turnaround plan alongside the leadership swap.

The company’s stock reaction underscored how sensitive markets remain to management credibility in media and telecom. Streaming businesses have faced a mix of subscription churn pressure, rising costs tied to programming and rights, and the ongoing challenge of converting viewership into durable profitability. In that environment, a CEO appointment with experience from a large consumer streaming platform can quickly become a catalyst, even when the operational details are not yet fully spelled out.

Bowen’s hire comes with the expectation that she will bring a different operating cadence than what a co-founder typically emphasizes, particularly around partnerships, product packaging, and commercial performance. For an internet TV provider like fuboTV, those areas can include how the service bundles live channels, how it attracts and maintains subscribers, and how it uses data and programming decisions to reduce customer losses.

As of the publication of the market report, the company had not disclosed in the referenced coverage the specifics investors would typically want to see with a new CEO, such as a near-term strategy, updated guidance, or explicit milestones tied to profitability, subscriber growth, or cash burn. It also was not detailed how Bowen’s first steps would change the company’s approach to content procurement or technology spending.

Still, the appointment itself is a concrete board-level decision, and it suggests fuboTV is seeking leadership with streaming operator experience rather than only founder continuity. Investors and observers will likely watch for follow-up disclosures, including any management messaging around product plans, retention initiatives, and the financial framework behind the company’s next phase.