GM CEO Mary Barra reiterates goal for “eyes-off” driving by 2028

General Motors CEO Mary Barra has reiterated the automaker’s plan to bring “eyes-off” driving technology to market by 2028, according to a report carried by Yahoo Finance. The remark reinforces GM’s timeline for a capability that would allow drivers to take their eyes off the road for limited periods while the vehicle handles more of the driving task.

The report frames the statement as part of GM’s broader push to advance driver-assistance systems, which sit on a spectrum from conventional lane-keeping and adaptive cruise control to higher levels of automation. In GM’s case, the “eyes-off” phrasing suggests a targeted improvement in usability and driver monitoring compared with systems that require constant driver attention.

While the article points to the 2028 timing, it does not spell out additional specifics such as the technical approach, the exact vehicle classes that would first receive the capability, or what conditions would be required for activation (for example, whether it is limited to certain highway environments or geographic areas). GM also does not disclose in the cited report any details on regulatory status, safety testing outcomes, or the scope of driver responsibility for the feature.

For investors, the reaffirmation arrives as GM’s shares trade at levels highlighted in the same report. The Yahoo Finance feed summarized a 7% stock-price move over the prior six months, and cited an Oct. 12 stock price of $8 and a two-week high of $92, alongside a price target of $104. (The figures as presented in the feed are difficult to reconcile as printed, and the report does not offer additional context.)

The “eyes-off” milestone matters because it indicates where automakers are focusing investment within advanced driver-assistance systems. GM, like peers, faces intense scrutiny around safety performance and consumer expectations, especially as automakers attempt to market increasingly capable features without crossing the line into full autonomy.

In practical terms, the credibility of a timeline like “by 2028” depends on two areas that companies often discuss separately: performance in real-world conditions and the willingness of regulators to permit broader deployment. The report does not provide updates on either, so it is unclear whether GM’s plan is based on completed validation work, ongoing trials, or an internal target that could still shift.

There is also a market-demand question. Higher-automation features can be attractive, but they often come with limits, such as requirements to keep hands available or only operate under certain conditions. The cited reporting does not describe those limits, so buyers and watchers will need more detail from GM before judging the technology’s day-to-day usefulness.

What to watch next is whether GM provides a fuller explanation of the feature’s activation rules, the first models or trims to receive it, and how it will be evaluated and monitored after rollout. Updates on testing progress, regulatory conversations, and any changes to the 2028 timetable would be the most direct indicators of whether the reaffirmation indicates steady progress or a goal that may be revised.