Google DeepMind, AWS, Kling AI and Alibaba to participate in InnoAsia at Busan’s Asian Contents & Film Market

The Asian Contents & Film Market (ACFM), the official market of the Busan International Film Festival, announced that InnoAsia 2026 has signed up participation from a group of large technology companies and AI-related firms. Deadline reported on Aug. 26 that the confirmed participants include Google DeepMind, Amazon Web Services (AWS), Kling AI, and Alibaba Group as the program broadens its focus within the market.

InnoAsia is positioned within ACFM as a dedicated programming track, and the market described the initiative as part of an effort to expand beyond a narrower content exchange model into what it called “an innovative ecosystem.” The ACFM announcement ties the technology-heavy roster to that wider goal, indicating an emphasis on new tools, platforms, and production or distribution workflows where film and other media intersect with advanced computing.

Deadline’s report frames the additions as aligning major AI and cloud providers with the deal-making and industry networking that ACFM is designed to support. By bringing in participants associated with both generative AI (including Kling AI and Google DeepMind) and cloud infrastructure (including AWS) as well as a major regional digital player (Alibaba Group), the market appears to be aiming for cross-sector discussions that go beyond traditional film financing and sales.

The ACFM is part of the Busan International Film Festival framework, and its market operations function as a meeting point for producers, rights holders, distributors, service providers, and buyers. In that context, InnoAsia participation from technology companies suggests the program will include industry engagement around emerging media capabilities and how they can be incorporated into content creation and commercialization, according to the market’s stated ecosystem vision.

Deadline did not provide a full schedule of InnoAsia sessions in its report, nor did it specify which individual projects or initiatives each company will highlight. The announcement instead focuses on membership in the 2026 program and the companies’ roles as participants, with the market linking their involvement to its broader attempt to widen the scope of what the ACFM market covers.

As ACFM and Busan prepare for the 2026 festival cycle, InnoAsia’s roster may shape what kinds of conversations and potential partnerships industry attendees prioritize, particularly in areas where film, streaming, and AI production tools intersect. The next practical step for interested participants is to follow the market’s official InnoAsia and ACFM programming releases as they are published closer to the event dates.