“Hooters: The Movie” in development, set to focus on the chicken-wing chain’s origins

A new feature film project centered on the chicken-wing restaurant chain Hooters is in development, with Deadline reporting an independently produced movie about the brand’s origins. The film, titled “Hooters: The Movie,” is being made by the chain’s original founding partners, according to the report. Deadline says the project is directed by Jon Rosenbaum, an Emmy-nominated filmmaker whose prior credits include “Woody Woodpecker Goes to Camp” and “Benchwarmers 2: Breaking […]”.

Deadline’s report frames the movie as a story about how the eatery came to be, aiming to translate elements of Hooters’ early history into a narrative feature. The article does not, in the information provided here, specify a release date, a distributor, or a production start timeline.

Rosenbaum is described in the report as Emmy-nominated, and the project’s development plan is presented as independent rather than tied to a studio-backed production. The sourcing provided here also does not identify cast members, screenwriters, or production companies beyond the involvement of the founding partners.

The announcement arrives at a time when Hollywood continues to seek feature titles built around recognizable brands and consumer-facing concepts, particularly those with established audience recall. For restaurant brands, such projects can also raise questions about licensing, brand approvals, and how corporate history is portrayed, though those details were not provided in the Deadline report information included here.

For audiences, a origins-focused framing can shift viewing expectations from generic “restaurant comedy” material to a more structured backstory, potentially broadening the project’s appeal beyond existing fans of the chain. For the company-side stakeholders, involving the original founding partners suggests the project may seek continuity with the earliest understanding of the concept, at least from the perspective of those individuals.

The next steps for the film will depend on typical industry milestones, including completion of a script, cast announcements, and negotiations around distribution and rights. Until additional reporting, a finalized production schedule and release roadmap remain unconfirmed based on the information provided here.