Jim Cramer tells Palantir to disavow a “satanic” company-produced video, a remark that briefly sharpened focus on the AI analytics firm

Jim Cramer, long a high-profile supporter of Palantir, used his latest on-air commentary to press the company to disavow a video he called “satanic,” according to a report published Tuesday by 247 Wall St. The remark, delivered on CNBC’s “Mad Dash,” quickly became a talking point for the enterprise analytics and artificial intelligence sector and for traders focused on Palantir’s stock.

The 247 Wall St. write-up frames the moment as notable precisely because Cramer has spent about two years urging investors to trust Palantir, an AI and data integration company often described in market coverage as serving government agencies and large enterprises with software designed to connect data and support operational decisions.

In the report, Cramer’s message was direct: he said Palantir should disavow the video “today.” The company-produced clip is described in the article as “satanic,” and the framing appears to have contrasted with Palantir’s typical posture of positioning its technology as practical and security-focused rather than cultural or religious.

247 Wall St. also indicates that the enterprise software world took notice of Cramer’s comments, and that Palantir’s stock responded to the headlines. The post does not provide additional detail in the information provided here about the video’s content, distribution, or the company’s response.

Palantir, whose shares trade in the United States under the ticker PLTR, sells software used to analyze and operationalize complex data, typically marketed as supporting mission-critical work. In this kind of business, investor sentiment is often tied not only to product performance but also to whether public-facing communications reinforce the company’s credibility with customers and institutions.

The sector context is that “mainstream” commentary can move sentiment even when it is not directly connected to revenue or contract wins. Palantir has historically been a frequent subject of high-visibility TV and online debate, and that can amplify the impact of any controversy that reaches beyond technical buyers into general news feeds.

Still, important details are missing from what has been provided. The report does not specify when the video was released, how it was intended to be interpreted, whether Palantir has already responded to the criticism, or what concrete steps Cramer expects, beyond disavowal.

For traders and company-watchers, the next watch item is whether Palantir issues any clarification or takes down or re-frames the contested content. If the dispute persists, subsequent updates could also become a proxy for how the company balances brand-building with the expectations of institutional investors.