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Keanu Reeves and Gard Hollinger’s ARCH Motorcycle launches race team, with six-part docu-series premiering July 12 on Samsung TV Plus
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jul 6, 11:38 AM EDT

Keanu Reeves and Gard Hollinger’s ARCH Motorcycle launches race team, with six-part docu-series premiering July 12 on Samsung TV Plus

The Samsung TV Plus series “Hooligans: The ARCH Racing Project with Keanu Reeves & Gard Hollinger” follows the founders as they shift from custom-bike building into professional motorcycle racing in MotoAmerica’s Super Hooligan National Championship.

3 min readEditor-approved Apex article

Keanu Reeves and Gard Hollinger are taking their motorcycle ambitions from the garage to the track, launching an ARCH Motorcycle racing effort that will be documented in a new six-part docu-series debuting on Samsung TV Plus. Reeves, speaking in an interview with The Hollywood Reporter, described the concept as starting as “a bit of a fantasy” that became feasible after ARCH developed an engine and a program aimed at turning their build philosophy into racing performance.

Reeves and Hollinger first met in 2009, when Reeves commissioned Hollinger to build a motorcycle. Two years later, they founded ARCH Motorcycle together, positioning the company around a mission to challenge assumptions about American motorcycles and to refine design choices that affect the ride. ARCH’s founders say both are long-time racing fans, and the racing project was shaped around competition they believed would be a fit for the machines and the team they were building.

According to The Hollywood Reporter, Reeves and Hollinger pointed to the Super Hooligan racing series, created by Roland Sands in conjunction with MotoAmerica, as a starting point for their plans. They also said they wanted the sport to reach a broader audience, which is why they pursued filming their racing journey for a documentary-format series rather than limiting the effort to race participation alone.

The resulting series, titled “Hooligans: The ARCH Racing Project with Keanu Reeves & Gard Hollinger,” will premiere exclusively on Samsung TV Plus on Sunday, July 12 at 9 p.m. Eastern, with new episodes airing every Sunday through August 16. Yahoo Entertainment reported that the series is produced for Samsung TV Plus by V10 Entertainment and that Reeves and Hollinger are both executive producers and on-camera participants.

The show follows the founders and the ARCH team as they move from building “world-class machines” to competing in MotoAmerica, which is described in the announcements as the top American motorcycle road racing series. The docu-series will cover the work leading up to races, the team’s efforts to compete in the Super Hooligan National Championship, and the operational challenges that come with taking a small, craft-focused brand into a professional motorsports environment.

ARCH Motorcycle previously announced the formation of a race team in 2025, describing an unscripted series partnership and noting that the team would use a newly designed proprietary engine. That earlier announcement and industry reporting around the effort framed the project as an expansion of ARCH’s engineering and branding into live competition, now reflected in the broader distribution of the docu-series on Samsung’s streaming service.

As the series begins its rollout on a mainstream streaming platform, the project also highlights the public-facing side of a sport known for high-speed competition and frequent emphasis on safety protocols and track rules. For viewers, the docu-series provides a behind-the-scenes look at how racing teams train, prepare equipment, and coordinate decisions under the constraints of professional series competition.

Why It Matters

  • The project extends a craft motorcycle brand into professional racing, using a streaming release to bring motorsports into a broader, scheduled audience on Samsung TV Plus.
  • The July 12 premiere date sets a clear viewing window for a weekly run through August 16, creating a sustained platform presence rather than a single-release drop.
  • By documenting the team’s transition into a regulated professional series, the docu-series highlights the operational scale-up and discipline required to compete beyond product development.
  • The move from engineering storytelling to race-season storytelling may affect how fans discover the Super Hooligan discipline and MotoAmerica, while keeping the focus on the team’s preparation and competition activities.
  • For viewers and families, the format offers a behind-the-scenes look at motorsports without framing the effort as a purely fictional premise, even as the founders describe the idea as starting “as a fantasy.”

Sources

Key Facts

  • Keanu Reeves and Gard Hollinger are the founders of ARCH Motorcycle and are starring in a new racing docu-series about their effort.
  • The Hollywood Reporter interviewed Reeves and Hollinger about launching their motorcycle racing team and filming the experience.
  • The six-part docu-series is titled “Hooligans: The ARCH Racing Project with Keanu Reeves & Gard Hollinger.”
  • The series premieres exclusively on Samsung TV Plus on Sunday, July 12 at 9 p.m. Eastern, with new episodes airing every Sunday through August 16.
  • Yahoo Entertainment reports the series is an original docu-series for Samsung TV Plus from V10 Entertainment, and that Reeves and Hollinger serve as executive producers.
  • The show follows the shift from building motorcycles to competing in MotoAmerica’s Super Hooligan National Championship.
  • ARCH previously announced launching its race team in 2025, including work on a newly designed proprietary engine.