Meta unveils Meta Glasses with EssilorLuxottica, pricing the AI eyewear at $299 and launching 26 styles

Meta is stepping up its push into wearable computing with a new consumer release of AI glasses, Meta Glasses, announced on June 23 in partnership with EssilorLuxottica. The company positions the device as an all-day way to use an AI assistant that can understand what the wearer is looking at, while also supporting practical, hands-free tasks like navigation and planning.

Meta said the new line builds on the “technology and features” of its current, best-selling Meta AI glasses portfolio. The company’s framing is that eyewear is the most natural hardware category for an AI era, because the device can interact continuously within a user’s real-world perspective.

According to Meta, Meta Glasses will launch with three frame styles, designed to offer different silhouettes for different faces, moods and occasions. The company did not provide product dimensions or weight, but it emphasized materials and visual design, describing the frames as “bold and timeless,” with a range of colors and lens options.

A key part of the rollout is customization. Meta said Meta Glasses are compatible with prescription lenses and that it will launch with 26 distinct styles, covering a range of color and lens combinations. Meta did not break down whether the 26 styles reflect only frame colors, or whether they also incorporate lens variants, but it presented the number as the breadth of options available at the start of sales.

Meta highlighted specific fit features, including three-way adjustable nose pads. The company’s description suggests it is aiming to reduce fit friction that can limit adoption for wearable hardware, where comfort and stability affect whether users wear the device consistently.

The glasses also come tied to Meta’s AI stack. Meta said its Meta Glasses are the first AI glasses in the lineup to launch with Meta AI powered by Muse Spark “from day one.” Muse Spark is described by Meta as the first model produced by Meta Superintelligence Labs, built specifically for Meta’s products, and it is said to provide a “completely rebuilt Meta AI with enhanced multimodal capabilities,” meaning the system can interpret and respond using multiple forms of input rather than text alone.

Beyond the launch model, Meta says Meta AI on the glasses is designed to deliver smarter answers for everyday queries, from sports scores and local restaurant picks to assistance with daily-life tasks such as building healthy habits, managing calendars and navigating a busy schedule hands-free. Meta also described the glasses’ ability to “understand what you’re seeing,” which it framed as a core feature for improving how the assistant interacts with the wearer’s surroundings.

Meta said the software experience is expected to improve over time through regular updates. It cited a new feature introduced this month called dynamic photo, which it described as automatically snapping multiple frames and recommending the best one while still letting users choose which shot to share.

Finally, Meta addressed planned capability expansion. It said pedestrian navigation is coming soon for displayless glasses, offering turn-by-turn directions. It also said it is adding support for 14 new languages for live translation, including Japanese, Chinese (Mandarin), Hindi and Korean, aimed at enabling real-time conversations.

Meta Glasses are set to start selling today across multiple countries through and major retail channels, including Best Buy, Amazon, Lenscrafters, Sunglasses Hut and other select retailers. Meta also pointed consumers to in-person support through Meta Labs and said availability can be checked via the product pages for specific styles.

For investors and industry watchers, the announcement matters less for a single technical detail than for what it indicates about Meta’s go-to-market approach. By combining a large selection of styles, explicit prescription-lens compatibility and a multi-retailer launch, Meta appears focused on reducing friction for first-time buyers of AI eyewear. The company’s decision to tie the launch to Muse Spark also underscores how it wants its latest AI improvements to reach users through hardware, potentially driving more consistent engagement than phone-only AI experiences.

The company did not disclose sales targets, production volumes, geographic rollout timelines beyond “starting today” in several countries, battery life, connectivity requirements, or pricing for prescription-lens configurations. It also did not provide technical specifications for the display and sensors in this announcement, nor did it quantify performance improvements from Muse Spark on the glasses. Those gaps may shape early reviews, particularly for consumers comparing the glasses to alternative AI wearables and smart eyewear products.

In the near term, the key questions are whether the expanded style and lens options meaningfully improve adoption and comfort, and how quickly Meta delivers roadmap items such as displayless pedestrian navigation and the expanded language set for live translation. For the broader market, Meta’s move reinforces that AI eyewear remains a competitive battleground where device design, retail distribution and continuous model updates will be as important as raw model capability.