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NASCAR Docuseries ‘Rising’ Returns for a Second Season on FAST Platform Xumo Play
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Jun 23, 12:15 PM EDT

NASCAR Docuseries ‘Rising’ Returns for a Second Season on FAST Platform Xumo Play

The behind-the-scenes NASCAR series produced by NASCAR Studios and Words + Pictures will premiere exclusively on the free streaming service Xumo Play, part of Comcast-Charter joint venture Xumo.

2 min readEditor-approved Apex article

NASCAR Studios and Words + Pictures will release new episodes of the behind-the-scenes docuseries Rising in a second season that premieres exclusively on Xumo Play, a free, ad-supported streaming service that operates as part of a Comcast-Charter joint venture, Xumo, Deadline reported June 23.

Rising is positioned as an inside look at NASCAR life, with the second season continuing the series’ focus on what happens off the track. Deadline’s report said the new run will be available exclusively through Xumo Play, extending the series’ distribution beyond traditional linear or pay platforms.

Xumo Play is described by Deadline as a FAST (free ad-supported television) service available across major streaming platforms. The platform offers hundreds of channels and thousands of on-demand titles, and Rising will join that broader catalog during its new-season premiere window.

The docuseries is produced by NASCAR Studios, the league’s media and content arm, together with Words + Pictures, which is credited by Deadline as a co-producer for the series. Terms of the exclusive distribution agreement, as well as episode length and count, were not detailed in the report.

Deadline’s coverage framed the move as part of FAST platform expansion, with Rising serving as a sports-and-drama style docuseries offering aimed at audiences who watch free streaming services. By moving the second season exclusively to Xumo Play, NASCAR and its partners are betting on discoverability inside an ad-supported ecosystem.

For viewers, the practical effect is straightforward: access to the second season will be tied to the Xumo Play app and the service’s distribution partners. For the rights holders, the exclusivity approach typically affects how and where audiences can watch within the premiere period.

No specific premiere date beyond the June 23 announcement was included in Deadline’s report, and additional details about the second season schedule were not provided in the coverage. Further information about release timing, episode availability, and any promotional events was not included in the information released at publication.

Why It Matters

  • Exclusive FAST deals can change how audiences discover sports documentary programming, concentrating access to a single free platform during the premiere window.
  • The partnership highlights NASCAR’s continued investment in studio-produced content distributed through ad-supported streaming rather than only through traditional pay or broadcast outlets.
  • For FAST viewers, the addition of Rising increases on-demand and episodic competition within large free catalogs, potentially affecting viewing patterns across platforms.
  • Because the report did not specify a detailed release schedule, viewers may need to rely on Xumo Play’s in-app listings for exact timing and episode availability.

Sources

Key Facts

  • Rising, NASCAR’s behind-the-scenes docuseries, will return with a second season.
  • The new season will premiere exclusively on Xumo Play, a FAST streaming service.
  • Xumo Play is run by Xumo, a Comcast-Charter joint venture.
  • Rising is produced by NASCAR Studios and Words + Pictures.
  • Deadline reported the distribution shift on June 23, 2026; additional second-season release details were not specified in the report.
NASCAR Docuseries ‘Rising’ Returns for a Second Season on FAST Platform Xumo Play | The Apex Times