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NBC will re-air Mariska Hargitay “Law & Order: SVU” episodes in Sept. 10 marathon
The Apex Times

THE APEX TIMES

Culture/The Apex Times/Aug 10, 3:09 PM EDT

NBC will re-air Mariska Hargitay “Law & Order: SVU” episodes in Sept. 10 marathon

The network said it is scheduling a special marathon of Mariska Hargitay’s standout “Law & Order: Special Victims Unit” episodes ahead of the Emmy Awards, followed by the show’s Season 28 premiere two days later.

3 min readEditor-approved Apex article

NBC announced it will air a special “Law & Order: Special Victims Unit” marathon featuring Mariska Hargitay’s best episodes on Thursday, Sept. 10, as part of programming tied to the upcoming Emmy Awards. The network described the marathon as a tribute to Hargitay ahead of her role as the next Emmy Awards host, positioning the block as a primetime spotlight on episodes starring the longtime lead detective on the long-running procedural.

According to NBC’s announcement reported by Deadline on Aug. 10, the marathon is scheduled for Sept. 10, with additional programming built around the Emmy timing. The report frames the re-airing as a network event for viewers who want to watch Hargitay’s earlier performances again before the Emmy broadcast.

NBC also scheduled new episodes of “Law & Order: SVU” to return shortly after the marathon. Deadline reported that the Season 28 premiere will air on Thursday, Oct. 8 at 9 p.m. ET/PT, keeping the series in its traditional Thursday night time slot for new instalments.

The re-airing plan comes as “SVU” continues to operate as a steady piece of NBC’s Thursday schedule, and the network is using the Emmy period to draw attention both to Hargitay’s run on the show and to the franchise’s next season. NBC’s decision to group re-broadcasts into a single marathon is intended to create a focused viewing experience around the character and actor that have been central to the series’ audience since it premiered.

Deadline’s report did not specify which individual episodes would be included in the Sept. 10 marathon. NBC also did not detail whether the marathon would include any interstitial content such as cast or production commentary, or whether the block would be paired with additional marketing beyond its Emmy tie-in.

The network’s next-season schedule points viewers to a two-step sequence: first, a dedicated marathon of Hargitay-led episodes on Sept. 10; then, the release of new material beginning with the Season 28 premiere on Oct. 8 at 9 p.m. ET/PT.

For audiences, the scheduling means families and viewers who plan around prime-time programming will have two dates to mark on their calendars. For advertisers and affiliates, the updates also provide a clearer view of NBC’s Emmy-week and early-fall lineup, while the shift from re-airings to the Season 28 premiere sets up how the show’s new season will be introduced to viewers.

The marathon and premiere dates give NBC a structured ramp into the fall cycle, with “SVU” bridging the Emmy moment and the next chapter of the series. The network’s announcements, as reported, make clear the timeline and the central programming purpose, with additional episode-level details expected closer to the broadcast.

In its Aug. 10 update, Deadline tied the marathon directly to Hargitay’s Emmy host role and identified the new-season premiere date and time, anchoring the next “SVU” milestone for viewers in early October. NBC has yet to publish any additional details in the report beyond the dates, times, and the stated tribute premise.

Why It Matters

  • The Sept. 10 marathon provides a focused prime-time event for viewers ahead of the Emmy Awards period, using past episodes to highlight Hargitay’s role on the series.
  • The Oct. 8 Season 28 premiere at 9 p.m. ET/PT confirms the timing of new episodes and supports NBC’s ability to set audience expectations for the fall schedule.
  • The scheduling may influence viewing and advertising plans around the Emmy week by concentrating attention on “SVU” both through re-airings and the start of a new season.
  • Because the procedural is a long-running franchise, NBC’s decision to tie “SVU” programming to the Emmy host moment reflects how major awards campaigns can drive network primetime strategies.
  • The announcement offers families and other time-sensitive viewers clear calendar dates for both the marathon block and the new-season premiere.

Sources

Key Facts

  • NBC announced a “Law & Order: Special Victims Unit” marathon featuring Mariska Hargitay’s best episodes scheduled for Thursday, Sept. 10.
  • The marathon is described as a tribute connected to the Emmy Awards hosting role that Hargitay will take on.
  • Deadline reported the “SVU” Season 28 premiere will air Thursday, Oct. 8 at 9 p.m. ET/PT.
  • Deadline’s report places the marathon two days before the Season 28 premiere date.
  • The Aug. 10 coverage identified the dates and time for the new-season kickoff but did not list the specific episodes included in the Sept. 10 marathon.