THE APEX TIMES
Netflix Releases Official Trailer for Lee Chang-dong’s “Possible Love” After South Korea Selects It for the Oscars
The streaming giant promoted a new trailer for Lee Chang-dong’s latest film, following South Korea’s decision to name “Possible Love” as its official contender for the Best International Feature Film category at the 99th Academy Awards.
Netflix on August 27 released an official trailer for Lee Chang-dong’s “Possible Love,” tying the film’s marketing push to its new Oscar-related status.
According to a post on Netflix’s Newsroom, South Korea has named “Possible Love” as its official selection for the Best International Feature Film category at the 99th Academy Awards, a category that recognizes feature-length films produced outside the United States.
The Newsroom announcement positions the trailer as a public preview ahead of what will be a high-profile awards season campaign for the title. While Netflix did not provide additional details in the announcement about the film’s plot or creative credits beyond referencing the director and the Oscar selection, it framed the trailer release as part of the movie’s push to global audiences.
Netflix’s promotional approach reflects how Oscar submissions and international awards can function as a distribution and brand moment for streamers. For Netflix, Academy recognition can amplify household awareness and can also drive subscriber engagement around major titles during a competitive release window.
The Oscars process for Best International Feature Film is driven largely by national selection committees, which choose the single submission each country sends forward to the Academy. In this case, South Korea’s selection of “Possible Love” gives the film an elevated platform, regardless of whether it is released first or most prominently on streaming.
Netflix did not disclose, in the Newsroom post, any specific timing for additional screenings, awards events, or the extent of Netflix’s role in the film’s production or distribution. It also did not provide sales, viewership, or performance figures tied to prior Oscar-nominated or submitted titles.
For industry watchers, the combination of an official trailer release and an international Oscar selection can announcement that Netflix intends to treat the film as more than a niche acquisition or catalog addition, and instead as a marquee awards contender that benefits from long-form storytelling marketing.
As the 99th Academy Awards timeline moves forward, the next question will be whether “Possible Love” advances from South Korea’s submission into the Academy’s official shortlist and final nominees, steps Netflix did not address in its announcement. The company’s subsequent updates, and any Academy-related milestones, are likely to determine how widely the title is surfaced across the streamer’s platforms and social channels.
Why It Matters
- An official international Oscar selection can raise a title’s profile on streaming platforms and among mainstream audiences.
- Trailer releases timed to awards announcements can increase discovery for films that may otherwise have limited theatrical visibility.
- For Netflix, Academy-category visibility is part of how the company competes for attention during awards season.
- Whether the film advances to shortlisted and nominated stages will shape how much Netflix can leverage the momentum in subsequent marketing.
Key Facts
- Netflix released an official trailer for Lee Chang-dong’s “Possible Love” in a Newsroom post dated August 27, 2026.
- Netflix said South Korea named “Possible Love” as its official selection for the Best International Feature Film category at the 99th Academy Awards.
- The announcement was published on Netflix’s Newsroom page under “Netflix Newsroom” content.
- The Newsroom post frames the trailer release in connection with the film’s Oscar contender status for international audiences.
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