Netflix says Harlan Coben’s ‘I Will Find You’ draws 34M views in first full week, while ‘Avatar: The Last Airbender’ Season 2 dips 59%

Netflix’s latest weekly viewing snapshot shows a sharp start for Harlan Coben’s new mystery series “I Will Find You,” which Deadline reports pulled in about 34 million views in its first full week on the streamer. The period covered June 22 to June 28, when the series ranked as Netflix’s most-watched title for the week, according to the report.

Deadline also said the series previously logged about 24 million views in its opening weekend, describing that weekend figure as Netflix’s biggest opening yet for the platform at the time. The first full week performance, at 34 million, was therefore presented as a continuation of that early momentum rather than an isolated debut.

The report contrasts the rise of Coben’s series with reported movement in Netflix’s other major franchise release. It says “Avatar: The Last Airbender” Season 2 was down 59% over the comparable measurement period, citing that decline alongside “I Will Find You’s” surge in the same weekly window.

Netflix’s weekly viewing figures are typically used by the industry to gauge consumer demand across new releases and established titles, and the Deadline report frames the weekly ranking as a measure of which programs drove the most audience attention during the June 22 to 28 window. In that context, “I Will Find You” is positioned as the week’s clear driver of watch time, while “Avatar: The Last Airbender” is described as experiencing a notable drop.

Deadline’s account also underscores the scale of the early engagement for Coben’s series by tying the 34 million first full week number to the earlier 24 million opening weekend total. The reported progression suggests the series kept generating new viewers after launch rather than peaking only at release.

For audiences, the figures offer a snapshot of what titles are currently capturing mainstream attention on Netflix, a platform that relies on broad discovery across subscribers and households. For Netflix, the weekly topline results are one input among many used to inform marketing emphasis, programming strategy, and the business planning that surrounds high-profile genre releases.

Neither Netflix nor Deadline’s report, in the material provided, attributes the 34 million total to a specific marketing campaign or provides breakdowns by geography, language, or view-completion rates. As a result, the reported numbers should be read as overall weekly view counts as described in the trade coverage rather than as a detailed measure of episode-by-episode audience retention.

Deadline’s weekly comparison between “I Will Find You” and “Avatar: The Last Airbender” also leaves open how individual episodes or release cadence influenced results. Still, the reported 59% decline for “Avatar” is presented as part of the same weekly reckoning that places Coben’s series at the top of Netflix’s viewership rankings for that week.