Netflix says large-scale panorama and behind-the-scenes exhibition will appear in Wrocław from Aug. 5-23

Netflix is planning an in-person art installation in Wrocław, Poland, built around a very large panorama artwork associated with Jan Paweł Adamczewski. In a Newsroom post dated June 23, the company said the “enormous painting” that is 1,670 millimeters long, described by Netflix as longer than the longest panorama in Polish history, will be on display in the city for a limited run.

The company said the installation will be available to the public from August 5 through August 23. Netflix framed the display as both a presentation of the panorama itself and a showcase for the broader production work behind it.

Alongside the main artwork, Netflix said it will also host an exhibition devoted to “behind-the-scenes” aspects of how the panorama was produced. The company did not specify the venue, the exact format of the display, or the number of works featured in that complementary exhibition in the announcement provided.

Netflix’s post connects the project to Adamczewski’s stated ambitions, positioning the long-format panorama and the related exhibition as a kind of proof-of-concept for large-scale visual storytelling. Beyond that thematic link, the company did not provide detailed information about how the artwork or exhibition connects to any specific Netflix title, series, or production activity.

From a business standpoint, the move reflects how major streamers increasingly use live experiences and physical programming to extend attention beyond screens. Netflix has previously used pop-up experiences and collaborations to draw audiences into the storytelling ecosystem in local markets, and an event with a clear geographic window can generate community buzz and social media reach without requiring subscription disclosures.

The technology angle here is less about engineering claims and more about production and presentation. A panorama described as extending 1,670 millimeters indicates the kind of scale and craft that benefits from controlled viewing conditions, explanatory materials, and a dedicated site. Netflix’s emphasis on behind-the-scenes content suggests the company wants the audience to see not only the final image but also the process and effort behind it.

What Netflix did not disclose in the available post is as important as what it did announce. The Newsroom text did not specify the location in Wrocław, ticketing or admission details, any partner institutions involved, or whether the event is tied to a current Netflix campaign or a broader brand program in Europe.

For audiences in Poland, the practical next steps are straightforward: confirm the exhibition venue and admission terms once Netflix publishes additional details closer to August. For Netflix, the watch-item is whether the company expands this approach into additional cities or adds further programming elements, particularly if the behind-the-scenes exhibition is designed to draw repeat visitors during the 19-day run.