THE APEX TIMES
Netflix sets September 18 global premiere for “Desire What Is Forbidden: The Scandal” starring Son Ye-jin and Ji Chang-wook
The streamer is rolling out a Joseon-era romance framed as a dangerous love game, with NANA joining the cast and a global premiere date set for next month.
Netflix has announced a global premiere date for its upcoming series “Desire What Is Forbidden: The Scandal,” with the company scheduling the release for September 18. The new title is billed as a Joseon-era story built around a “daring and dangerous love game,” a framing that indicates Netflix’s continued push into period drama with high-stakes romance and suspense elements.
The announcement names Son Ye-jin and Ji Chang-wook as leads, positioning the series around two well-known performers for audiences who have followed their recent television and film work. NANA is also listed as part of the cast, rounding out the ensemble Netflix has highlighted ahead of the premiere.
Netflix’s description emphasizes the show’s premise rather than offering a detailed plot summary. The company’s positioning centers on the idea of forbidden desire and the risks that come with it, using the “love game” concept to suggest characters are drawn into a scheme where romance has consequences.
For Netflix, global premiere timing is part of how it manages expectations and drives worldwide attention, particularly for series that rely on genre momentum. By setting a single date for a broad release, the streamer can coordinate marketing, press coverage, and social discussion across regions rather than spacing rollout windows country by country.
The series also fits Netflix’s broader programming approach in Asia-focused and premium scripted entertainment, where period settings and star casting are often deployed to differentiate titles in a crowded market. Joseon-era storytelling provides a familiar historical visual language for international audiences, while the “dangerous” framing aims to keep the story narrative-driven rather than purely romantic.
Netflix did not provide, in the information released with the announcement, additional specifics such as episode count, whether the full season will be available on the premiere date, or production details that viewers often look for ahead of a launch. The company also did not outline any character names, supporting cast breadth, or an extended synopsis in the material tied to the premiere announcement.
The company’s public post likewise does not mention language availability, subtitles or dubbing plans, or any promotional tie-ins that would typically accompany a major release schedule. That means viewers will likely need to wait for follow-up Netflix communications closer to September 18 for more concrete viewing guidance and story particulars.
With the premiere date now set, the next key announcement to watch is what Netflix will add as the launch approaches, including a more detailed plot description, additional casting announcements if any, and standard release logistics. For the market, the debut will also test how well Netflix’s “forbidden love game” concept, backed by its identified cast, translates into engagement for a period drama audience across its global subscriber base.
Why It Matters
- A single global premiere date can concentrate marketing impact and discussion across regions, which matters for Netflix titles that lean on narrative buzz.
- Star-driven casting announcements for international leads suggest Netflix is aiming to convert mainstream recognition into first-week viewing momentum.
- Period dramas remain a key genre for Netflix differentiation, and the “forbidden” framing indicates an emphasis on high-stakes storytelling rather than pure nostalgia.
- Because Netflix has not yet detailed release logistics like season format or episode availability, viewers will need follow-up updates that may affect how audiences plan viewing.
Key Facts
- Netflix scheduled the global premiere of “Desire What Is Forbidden: The Scandal” for September 18.
- The show is described as a Joseon-era romance built around a “daring and dangerous love game.”
- Netflix listed Son Ye-jin and Ji Chang-wook as starring performers.
- NANA is also named as part of the cast in Netflix’s announcement.
- Netflix did not disclose additional launch logistics or a longer plot breakdown in the provided premiere announcement material.
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