THE APEX TIMES
Netflix shares first look at “On Behalf of My Son,” a Gabriel Martins drama set in Brazil
The streamer has released the first image from its upcoming feature, starring Rejane Faria as Vicentina in a story about grief after a fatal bus crash in Belo Horizonte.
Netflix has released the first image of Rejane Faria as Vicentina, the lead character in “On Behalf of My Son” (Vicentina Pede Desculpas), a new feature film written and directed by Gabriel Martins. The announcement, dated May 28, 2026, positions the project as a Brazil-set drama that begins with an unexpected public tragedy and follows Vicentina as she tries to live with what happened.
According to Netflix’s synopsis, the film opens on a sunny morning in Belo Horizonte, where a crowded public bus crashes after veering off course, killing everyone on board, including Wesley, the driver. As television and newspaper coverage intensifies, security camera footage becomes the basis for speculation that Wesley’s actions may have been an attempt at suicide.
In the aftermath, Netflix says Vicentina, a 75-year-old retired schoolteacher and Wesley’s mother, struggles to cope with the death of her son and with uncertainty about whether the tragedy was intentional. The story then turns outward, as Vicentina decides to seek out the victims’ families and apologize, while confronting her own grief and questions about responsibility.
Martins, who is also credited with screenplay and editing, framed the film as a character-driven study of mourning. Netflix quotes him describing the project as about a woman trying to move forward after “an intensely personal tragedy,” highlighting a balance between unbearable grief and the search for a way to keep going. The company says the film is produced by Filmes de Plástico, and it credits an ensemble cast including Maíra Azevedo, Renato Novaes, Karine Telles, Giovanna Heliodoro, Thalma de Freitas, and Grace Passô, among others.
Netflix also provided a detailed credits list for “On Behalf of My Son,” naming Tiganá Santana as composer, Leonardo Feliciano as cinematographer, and Thiago Ricarte as co-editor. The announcement also lists production design by Rimenna Procópio, costume design by Diana Moreira, and special effects credited to Rodrigo Jinks, Marcelo Cabral, Cajamanga, and Quanta, reflecting a conventional feature-film crew structure while keeping the release details themselves limited.
The rollout of the first image comes amid Netflix’s broader push to develop Brazilian originals across formats. In a separate May 26, 2026 newsroom post, Netflix said it is reinforcing its investment in stories produced in Brazil and highlighted participation at Rio2C 2026, Latin America’s large creativity event, including panels that involved filmmakers such as Gabriel Martins. That same post listed “On Behalf of My Son” as part of Netflix’s Brazilian projects coming soon.
Netflix’s announcement, however, does not disclose a release date, a trailer, or where the film will premiere (for example, whether it will appear first on Netflix or reach festivals beforehand). It also does not provide budget, shooting timeline, runtime, or language details beyond the Brazil setting and the credited creative team. Those gaps leave the schedule and scale of the project unclear at this stage.
Why It Matters
- “On Behalf of My Son” adds to Netflix’s strategy of building local, story-first content in Brazil that can travel internationally through recognizable creative talent and high-emotion drama.
- The project’s partnership with Filmes de Plástico underscores Netflix’s reliance on established Brazilian production companies for scripted features rather than only internal development.
- For Netflix, character-led films that focus on grief and moral uncertainty can generate high audience discussion, a useful differentiator in a crowded streaming market.
- With this film appearing in Netflix’s Rio2C-linked Brazil slate, it indicates Netflix intends to keep expanding its footprint in Brazilian scripted storytelling rather than treating it as an occasional bet.
Sources
Key Facts
- Netflix released the first image of Rejane Faria as Vicentina in “On Behalf of My Son” on May 28, 2026.
- The feature is written and directed by Gabriel Martins, who is also credited with editing.
- Set in Belo Horizonte, the plot centers on a fatal public bus crash that kills Wesley, the driver, and prompts speculation that the crash may have been intentional.
- Vicentina, described as a 75-year-old retired schoolteacher and Wesley’s mother, seeks out the victims’ families and apologizes while processing her grief.
- Filmes de Plástico is credited as the production company, and Netflix lists an ensemble cast including Maíra Azevedo, Renato Novaes, Giovanna Heliodoro, Thalma de Freitas, and Grace Passô.
- Netflix provided full creative credits including composer Tiganá Santana and cinematographer Leonardo Feliciano, but did not provide a release date.
- Netflix also referenced the film as part of its Brazilian projects coming soon in a separate newsroom update tied to Rio2C 2026.
Technology Related
LITEON invited to NVIDIA MGX ecosystem ceremony at OCP, spotlights 800V DC power for AI infrastructure
The Taiwan-based power and components supplier said it will showcase its 800V DC power-technology approach as part of NVIDIA’s MGX ecosystem presence at the OCP Global Summit.
Samsung eyes AI-glasses push that pits Gemini against Meta in the consumer AI race
A new report says Samsung is planning AI glasses that bring Google’s Gemini into Meta’s competitive turf, intensifying pressure on Meta’s efforts to embed AI into everyday consumer devices.
Adobe’s cash generation yields draw investor attention, but the numbers raise the same question: why so high?
A market commentary says Adobe generated free cash flow equal to 11.1% of its market value over the prior 12 months, a figure materially above a broad-market median. Whether that points to undervaluation or temporary conditions is less clear from the disclosure.
Jim Cramer tells viewers Starbucks can grow without expanding data-center exposure, Apple’s audience is ‘worth paying for,’ and Intel shareholders should stay patient
In remarks carried by Yahoo Finance, Jim Cramer argued that Starbucks’ valuation does not rely on building large computing infrastructure, Apple’s customer base has durable economics, and Intel investors may need to look beyond near-term uncertainty.
Dow posts best session in more than a month as hotter producer prices cool AI-spending hopes; Meta among names in focus
U.S. producer prices rose 6.3% in September, the fastest pace since 2022, adding to investor worries about overspending on artificial intelligence and stretching valuations. Equity trading showed a rotation away from AI-linked “growth at any price” expectations, with the Dow’s strongest day in over a month.
Meta rolls out new ad tools aimed at boosting campaign visibility across Facebook and Instagram
At a brand-building summit, the company announced a set of upgrades to how advertisers can structure campaigns, including a new “First Impressions” option and expanded Reels ad services.
Netflix faces renewed scrutiny as analysts question whether subscriber retention is weakening
A market report flagged concerns that rising churn and softer viewer engagement could make it harder for Netflix to keep subscribers, as competition in streaming intensifies.
Arista Networks emerges as the quiet “AI networking” alternative as data-center demand rises
A market focus on GPUs and big switch makers is leaving space for Arista Networks, whose shares have outperformed both Nvidia and Cisco this year, according to a recent market roundup.
Dow Jones futures slipped as Disney and Salesforce shares led a rebound; Tesla’s Roadster remained a market talking point
U.S. stock index futures pointed lower after a volatile session, while traders leaned into select consumer and software names, including Salesforce, and pulled some AI-related stocks off their lows.
iPhone Duo Preorders Set to Start Friday, Stirring Fresh Questions About Apple’s Next-Phase Hardware Push
A new report says Apple’s first foldable phone, dubbed iPhone Duo, is slated to enter preorders this week, renewing debate over whether a single device can move the stock, or whether investors should look at Apple’s broader platform strategy.