Netflix unveils trailer for “Physical 100: Italy,” setting a weekly release from September 11

Netflix has released the official trailer for “Physical 100: Italy” (also marketed as “Physical Italia - da 100 a 1”), a localized take on the “Physical 100” competition format that pits contestants against one another in grueling, high-stakes physical trials inside a purpose-built arena. The company says the new series is set to arrive on Netflix starting September 11, with episodes scheduled to release every Friday.

According to Netflix, the show follows “100 modern gladiators” competing in a “one-of-a-kind monumental arena.” The company’s description highlights the series’ elimination-style structure, in which contestants face a sequence of tests designed to test strength, agility, and mental toughness. Netflix also introduces a specific arena element, the “Hall of Busts,” describing it as a place where earlier accolades do not determine who advances, and where performance in the competition is what matters.

Netflix’s announcement lists a roster of recognizable Italian figures among the 100 participants. The names include former Italian national rugby player Mirco Bergamasco, multiple Olympic medalist Tania Cagnotto, kickboxing athlete and television personality Elisabetta Canalis, “lord of the rings” Jury Chechi, swimming legend Federica Pellegrini, former rugby player and TV personality Alvise Rigo, and content creator Luis Sal. Netflix frames the casting mix as spanning athletic backgrounds and public profiles, from sports to media personalities.

The trailer release announcement also ties into an event calendar. Netflix said it was unveiling the series’ full episode release schedule “within the framework of Rimini Wellness 2026.” Under the rollout plan, the first three episodes are slated for Friday, September 11. Episodes 4 and 5 follow on Friday, September 18, episodes 6 and 7 on Friday, September 25, and the final episode arrives on Friday, October 2.

Netflix says the production is being made by Endemol Shine Italy, and it credited creative leadership and production staff. The series is directed by Alessio Pollacci, with Roberta Briguglia serving as the project’s editorial curator and Tommaso Marazza named as project lead. Netflix also listed a writing team, set design, cinematography, and executive producers, including Luca Pennisi and Giampaolo Toselli.

Beyond the Italy edition, Netflix positioned the new show as part of a broader international expansion of the “Physical 100” concept. In its post, the company said “Physical 100: Mexico,” “Physical 100: Sweden,” and “Physical: 100 USA” are among recent franchise additions, framing “Physical Italia - da 100 a 1” as the latest localized entry.

Netflix did not provide additional details in the announcement about the competition’s prize structure, the specific disciplines each contestant will compete in session by session, or how many episodes the series will include beyond the date-based schedule. The company also did not outline whether episode releases are identical across regions or if there are localized edits for different markets. Those elements, along with early viewership or engagement targets, are left for later reporting or the series’ on-platform release materials.