Nike, the NFL and Jacksonville Jaguars unveil 2026 Rivalries uniform for Jaguars-Colts matchup

Nike, the NFL and the Jacksonville Jaguars have unveiled the team’s 2026 Rivalries uniform as part of the league’s second season of its “Rivalries” game-day apparel program. The Jaguars’ specific installment is built for their divisional matchup against the Indianapolis Colts on Nov. 1, a key early date that indicates how the league wants fans to experience its most familiar rivalries.

The Rivalries Program is connected to Nike’s first-year launch with the NFL, which the league described as successful enough to justify a second season. For 2026, Nike and the NFL are rolling out rivalry-themed uniforms and companion fan apparel for clubs aligned to two divisions: the AFC South and the NFC North. That structure emphasizes repeat matchups, giving each team a consistent visual identity tied to the rivalry moments that repeat year after year.

For Jacksonville, this uniform release is aimed squarely at the home-market audience and the broader division fan base. Jaguars fans will see the Rivalries branding incorporated into game day attire, while the league’s program also includes what the teams and NFL described as fan apparel that can be worn beyond the stadium. The intent is not just a one-game novelty, but a recognizable apparel theme that fans can follow across the season’s rivalry events.

While the release focuses on the program framework and the Jaguars’ Nov. 1 Colts game, it also places the rivalry uniforms in the wider NFL marketplace. The league has leaned heavily in recent years into team-specific themed apparel campaigns, and this update extends that approach by linking the designs to specific division groupings rather than one-off promotions. In the Rivalries Program, the “who you play” is part of the branding story as much as the “what you wear.”

The Jaguars’ uniform reveal also lands at an important seasonal moment. NFL teams do much of their offseason visibility work through announcements that matter to both casual followers and the most committed fans, especially around apparel, stadium culture and merchandise. By announcing the 2026 rivalry look well ahead of the scheduled date, the league gives retailers and fans time to plan for the game day experience, from jerseys to gameday gear.

For the Colts, this also frames a familiar calendar date in a new packaging. The Nov. 1 matchup will carry more than just divisional meaning, at least in terms of how the league is presenting the contest to its audience. Beyond the game itself, the rollout sets expectations for what fans should look for in 2026 when Rivalries uniforms and fan gear appear for other teams in the AFC South and NFC North.