Nvidia and AMD Back Hark in $700 Million Round Valuing Startup at $6 Billion

Hark, a startup building consumer-oriented artificial intelligence, has drawn support from two of the leading makers of AI chips, Nvidia and Advanced Micro Devices. The companies, through AMD Ventures and Nvidia-affiliated investment activity, joined a $700 million funding round that valued Hark at $6 billion, according to the report.

The financing places Hark in the increasingly crowded consumer AI race, where product differentiation, model access, and user experience are often as important as underlying compute. In the account, Hark’s ambitions are framed as direct competition with Grok, the chatbot associated with xAI.

While the announcement highlights the headline valuation and the size of the round, details on how the funding is structured were not provided in the reported material. That includes the exact terms of the investment, the size of each participant’s contribution, and whether the round includes follow-on commitments or specific milestones.

Hark’s consumer focus also raises questions about how the company plans to monetize. Consumer AI efforts typically depend on recurring subscriptions, usage-based pricing, or distribution partnerships, but the reported information did not specify a revenue model.

For Nvidia and AMD, backing an emerging AI application company can be a strategic complement to their broader push into AI hardware and software ecosystems. Chipmakers have increasingly sought influence not only in model training and inference infrastructure, but also in the apps and services that drive demand for that infrastructure.

The report’s framing suggests the startup is positioning itself as an alternative interface or experience in the same end-user category as Grok. That kind of competitive positioning matters because consumer AI is still in a phase where switching costs and brand trust can shift quickly based on perceived usefulness and speed.

Notably, the disclosed information does not explain Hark’s specific model approach, compute arrangements, or whether it relies on its own training or partnerships for underlying model development. It also does not state what parts of the value chain Nvidia and AMD Ventures are supporting beyond the capital injection.

Investors watching the consumer AI sector will likely focus next on whether Hark can convert its funding and platform ambitions into a compelling product, and on what, if any, public benchmarks or user-growth data the company shares. The report also leaves unanswered how the startup will sustain differentiation as major players iterate and launch their own consumer features.